As public relations officials, we are constantly on the lookout for media opportunities for clients; some even call them “PR stunts.” February 2, aka “Groundhog Day,” is one that is often used by politicians. Everyone wants an end to winter so why not? The politician will get the photo op and even if the hog seesRead more
Why is it that many salespeople don’t understand LinkedIn? In my personal branding and LinkedIn seminars I have had many people who are in sales offer answers to this question. The top answers: “I am not getting any leads.” “No ROI.” “Too much time is needed.” “I don’t have time” and finally, “I can’t findRead more
Strategies and Predictions I recently wrote a blog about taking action steps to achieve goals. As we end 2015, let’s look at some specific action steps you can take to Grow Your Personal Brand in 2016, achieve your goals and attain long term success. Make time, don’t waste time. First, stop talking about not havingRead more
I am always speaking and writing about the importance of planning particularly in terms of marketing. This is the time of year when we make our plans and personal resolutions. Forget about New Year’s resolutions. Think about your goals and how you are going to achieve them. With goals in mind it is now timeRead more
I just returned from my third – yes, third – holiday party so far this month. Say “yes” to holiday parties and events and stay positive. While the holidays are a great time of the year to get out and see people, they also present a perfect opportunity to reconnect professionally with those you onlyRead more
W.C. Fields once said that you should never work with either animals or children. I respectfully disagree, having worked with both in my professional career. While I have covered aspects of working with animals previously, for this blog I want to focus on working with children– especially younger ones – in media relations and videoRead more
Give today and share information regularly about the causes you support all year long. We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items reallyRead more
The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more
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