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Give today and share information regularly about the causes you support all year long. We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items reallyRead more

The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more

Americans will spend an estimated $6.9 billion on Halloween in 2015, with $74 being the average amount spent per household on spooky decorations, candy, costumes and more for All Hallows Eve. There are the enthusiasts who take time to plan and are willing to spend more of their hard-earned money on props and over-the-top costumes,Read more

It’s the week before Halloween, stores are full of merchandise, homes are decorated and kids are getting ready to trick or treat. Recently, I participated in a local business to business trade show – Trade Nassau in Farmingdale, NY, where over 1,000 people attended and over 100 businesses exhibited their products and services. Shows likeRead more

In May of this year, FastCompany.com included some of my thoughts about how to be unforgettable. Many believe that demonstrating and promoting how or why you are “the best” is the most effective strategy to take. In the marketing and ad driven world that we live in today, “the best” message simply does not resonate.Read more

Students getting on a school bus for their first day of classes. As summer comes to a close and the last quarter of the year approaches, it is time to start thinking about how we want to finish out the year. Many business professionals have children and are preparing them for school or going onRead more

A financial advisor speaks to a client on the phone. The financial market meltdown which occurred today, Aug. 24, 2015, is a stark reminder that being proactive matters. Planning in finance, business and marketing is critical. Today and in the days to come, we will be hearing a lot about portfolios, risk tolerances, retirement, investment andRead more

A Subway franchise owner. Another Reason why Personal Branding Matters I have written about the Subway Jarod Fogle spokesperson scandal and crisis PR recently. I understand what the management, marketing team and PR firm for Subway is doing this week. It has been a roller-coaster and certainly a challenge for them; this is truly a nightmare for aRead more

Accountant. Over the past 25 years I have worked with and networked with many accountants and accounting firms. My team and I have secured media coverage and built personal brands for professionals. We have developed websites with firms as well as LinkedIn and other online strategies for individuals. The field of accounting is more competitiveRead more

A lifeguard watching over a pool. Tragically, Long Island beaches have experienced a number of rip currents this summer that have led to drownings. Rip currents drag swimmers out into deep water. Swimmers then drown as they become exhausted fighting to swim back to shore. Even non-swimmers can get swept away by a rip currentRead more