As public relations officials, we are constantly on the lookout for media opportunities for clients; some even call them “PR stunts.” February 2, aka “Groundhog Day,” is one that is often used by politicians. Everyone wants an end to winter so why not? The politician will get the photo op and even if the hog seesRead more
“They push sales messages and list services that they offer and provide, but often fail to show their expertise, knowledge, and personal side,” says Bill Corbett Jr., president of Corbett Public Relations. “Those in sales and marketing who focus on long-term strategies of personal branding, expert positioning, and audience building will be able to buildRead more
For full article from FastCompany.com click the title below: how-to-handle-heated-political-discussions-in-the-office Comments from BillCorbett, Jr. ADVANTAGES Having political discussions in the workplace can have some advantages. “[Employees] often represent our clients and consumers in general,” says Bill Corbett, Jr., president of Corbett Public Relations, a New York-based firm that offers crisis management. “These discussions let usRead more
W.C. Fields once said that you should never work with either animals or children. I respectfully disagree, having worked with both in my professional career. While I have covered aspects of working with animals previously, for this blog I want to focus on working with children– especially younger ones – in media relations and videoRead more
Fox Business News Host Neil Cavuto (left) with Rob Basso (second right). Media coverage is an important part of marketing and personal branding. Getting on television as an expert will bring your personal brand message to a large audience and create valuable content that you can use on social media. To succeed with a televisionRead more
While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
Corbett Public Relations and its founder Bill Corbett are on a mission to make businesses brand leaders and individual’s personal marketing rock stars. To empower individuals and business leaders we share comments, insights and strategies on our blog, CorbettPRblog.com.
Our Media Relations experts from Corbett Public Relations demonstrate and share the best practices for businesses and not-for-profits.
Our experts from Grow Your Personal Brand and Personal Brand Flix provide individuals with goal focused strategies, tactics and information to allow them to live more productive and successful lives.
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