At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a number of fronts, have been positive, interesting and rewarding. I have also learned quite a bit and I want to share theRead more
Fox Business News Host Neil Cavuto (left) with Rob Basso (second right). Media coverage is an important part of marketing and personal branding. Getting on television as an expert will bring your personal brand message to a large audience and create valuable content that you can use on social media. To succeed with a televisionRead more
While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
The world of online marketing and personal branding is new for many people. When getting involved in something that is unfamiliar mistakes are bound to happen. LinkedIn is a marketing vehicle that is not new. However, using LinkedIn as a marketing and branding tool is new to many. To successfully use LinkedIn effectively requires planningRead more
Your Social Media Plan: Why you need one and first steps (This blog was origionally published on the Digital Brand Marketing Education Blog – www.digitalbrandmarketing.com ) Over the years I have conducted workshops and sat on panels discussing social media and marketing. From these interactions it has become clear that many businesses and individuals struggle with understandingRead more
Nothing is scarier than watching people continuing to make social media mistakes. It frightens me to think of all the time, money and effort wasted with ineffective and inefficient approaches to social media marketing. Unfortunately many businesses and business people approach social media in a nonchalant way with no planning or goals. At Corbett PublicRead more
Bill Corbett Presents at Trade Show Seminar Over the past month I have had the pleasure of offering several workshops on trade show marketing and strategies for success with Judy Fairbanks, VP of Sales & Marketing for Skyline New York and, Rob Fishman, Partner of Sandler Sales Training Institute. Events events were held at SkylineRead more
“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more
Bill Corbett’s Personal Branding Winner and Loser – March Periodically I am going to include personal brand winners and losers on my blog. Two individuals stood out to me last month. Video – Chris Brown on Good Morning America For his Good Morning America (GMA) rant and chair-throwing incident Chris Brown is our personal brandingRead more
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