“They push sales messages and list services that they offer and provide, but often fail to show their expertise, knowledge, and personal side,” says Bill Corbett Jr., president of Corbett Public Relations. “Those in sales and marketing who focus on long-term strategies of personal branding, expert positioning, and audience building will be able to buildRead more
CW 2 Denver Daybreak features Digital Fly, a new service which monitors social media activity in specific geographic areas for schools and enforcement from Lynbrook, NY- based OSC World, a leading provider of scoring and technology services .
The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more
At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a number of fronts, have been positive, interesting and rewarding. I have also learned quite a bit and I want to share theRead more
Smartphones such as iPhones are your Personal Marketing Devices. With today’s changing marketplace for business and communication, the old rules no longer apply. To succeed and thrive you must recognize that you and your business are media companies. How can this be? We are in an age where technology and communications is not only vitalRead more
While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
The Super Bowl marks the end of the NFL season. The winning team will walk away from the game with the Vince Lombardi Trophy and bragging rights for the next year. However, there will be more than one winner on this day and you can be one of them. From the host city and large corporationsRead more
By Bill Corbett, President, Corbett Public Relations and Founder of Grow Your Personal Brand As 2014 begins, it’s a good time to take a step back and reflect on your personal branding efforts in 2013. Did you achieve your goals? How active have you been on LinkedIn? Have you generated new business from LinkedIn? IfRead more
Recently I wrote Part 1 of “Steps to Become a Successful and Powerful LinkedIn User,” in which I outlined some important strategies. Creating a plan and strategy for using LinkedIn and creating a personal marketing plan are essential in growing a business and having a personal brand that will resonate. Spending focused time and energyRead more
Corbett Public Relations and its founder Bill Corbett are on a mission to make businesses brand leaders and individual’s personal marketing rock stars. To empower individuals and business leaders we share comments, insights and strategies on our blog, CorbettPRblog.com.
Our Media Relations experts from Corbett Public Relations demonstrate and share the best practices for businesses and not-for-profits.
Our experts from Grow Your Personal Brand and Personal Brand Flix provide individuals with goal focused strategies, tactics and information to allow them to live more productive and successful lives.
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