Give today and share information regularly about the causes you support all year long.
We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items really does not interest me. As a person who embraces capitalism and business I understand the drive for profit but when shopping starts on Thanksgiving and people act dangerously crazy just to save a few dollars it does not make sense to me.
A tradition that I do like that has grown in popularity is Giving Tuesday. This is a day were the focus is on giving and supporting charities. It is truly better to give than to receive and this day puts this into perspective and hopefully reminds people of the importance of the season and other. We thankfully live in a wealthy and giving nation full of the most generous people on earth.
Americans don’t just give on this one day but they give all year long and step up when adversity hits at home or abroad.
From a marketing perspective, this day offers an opportunity to think about what is important to us. What causes groups or institutions connect with us and empower us? I am on the executive boards of two not-for-profits: The Marty Lyons Foundation and the Theodore Roosevelt Council of Boy Scouts (Nassau County, New York).
The Marty Lyons Foundation was created by former New York Jets Star Marty Lyons. Marty, a member of the Legendary “New York Sack Exchange” from the 1980s, faced a period of tragedy and from this created the Foundation which would go on to grant over 7,100 wishes for children facing terminal and life threatening illnesses. The Foundation is going strong in its 35th year. Check out the Foundation at www.martylyonsfiundation.org. Over the years my firm has helped to get the Foundation some very positive media coverage – this is a link to a Heroes on Long Island from FiOS1 News which tells the story of the Foundation and how it is helping families and children facing unimaginable situations.
Before the birth of my children I knew that I wanted to do more with organizations that empower young people. I volunteered to help with publicity for my local Boy Scouts organization. Today I am Vice President of Marketing for the Theodore Roosevelt Council of Boy Scouts. The council provides programs and services for over 10,000 local Nassau County Long Island young people. It has been a privilege to work with this group and support these programs. Young people today are faced with many complex challenges and need support to build confidence and leadership abilities. I am pleased that this tradition is alive and well on Long Island. This is the council’s website for information if you are interested: http://www.trcbsa.org/.
Scouts are always up for a challenge this is a video news coverage from News 12 Long Island of scouts at their studio last year.
Why do I bring up these charities? Giving Tuesday is a good day, like Thanksgiving and other holidays, to reflect on what we are and should be thankful for. Today think about those who are unfortunate and in need. Offer you help and support. If it can be a financial donation, great. If you can’t give, then share their message. Use your “influence” on social media to share information, stories and the mission and purpose of the organizations that you support. Tell people why you are a supporter and what role you play. Give the gift of awareness and attention. Not-for-profits struggle, to get their messages out to potential supporters and donors. Help them today. However, make supporting and promoting these worthy causes part of your regular marketing activities. Give today, but support and share all year long.
By Bill Corbett