We make businesses and business leaders’ memorable.
Corbett Public Relations’ professional team works closely with senior management to create strategies and programs specifically geared to make clients leaders in their business sectors. Our corporate communications approaches find and develop opportunities as well as enhance and protect reputations. Standing side by side with clients we clearly define a company’s current and long term goals for market positioning and growth.
The Right Strategies for our Consumer/Retail Clients
We guide clients through the complex world of business communications in the rapidly advancing digital age. Through the media we enhance awareness and build reputations. Our approaches position executives as industry experts and thought leaders. On a daily basis we provide our expert counsel on issues, opportunities and trends.
We bring experts and their messages to industry and financial audiences. We build brand awareness in multiple market sectors. With a clear focus, we ensure clients have a strong presence in targeted market segments. Our media relations experts secure important strategic placements in media outlets such as The Wall Street Journal, The New York Times, Inc., Entrepreneur, Fox News, MSNBC or AP.
Our team works with clients and marketing teams to fine tune sales materials, presentations and corporate videos. We create effective approaches and language for the promotion of companies, their products and services as well as their industry experts. We develop programs for communicating with employees, shareholders, customers, prospects, referral sources and industry influencers.
Community and Charity Outreach and Relationship Building
Image and Reputation Management
What is Image and Reputation Management?
Reputation management focuses on the influencing or control of an individual’s or business’s perception and standing within their market.
Reputation management has expanded to include online or internet reputation as well as social media reputation. As a public relations firm, Corbett Public Relations recognizes the importance of building as well as protecting reputations both in the media and online.
Corbett PR Reputation Management and Consulting Services
We build clients’ reputations by implementing media relations strategies and harnessing the power of social media. There is a strong connection between brand and reputation. Understanding both and how they are connected is critical for success. How audiences perceive and talk about your brand must be monitored, assessed and managed.
Our efforts are geared to building and strengthening a client’s reputation. We monitor audience perceptions, always seeking to enhance the image of a company and/or its executives. By monitoring online conversations about our clients and collaborating with them, we ensure the delivery of consistent messages.
Executive leadership and management teams receive training and counsel that enable them to speak effectively and present a positive image of their organizations and their personal brands. Corbett Public Relations offers personal branding training for executives, sales teams and organizations. Our goal is to ensure that all client and prospect facing individuals share the same brand vision and messages.
Should a client’s reputation ever come under attack we have strategies, tools and a team of experts prepared to defend it and if necessary rebuild it.
Not-for-profit organizations including associations, charitable groups and institutions face many of the same challenges as profit making enterprises. All must raise awareness, raise funds and foster growth. Corbett Public Relations management understands the structure and challenges that not-for-profits face. Members of the firm’s management team are board members of local and nationally respected not-for-profit organizations. In this capacity they have worked with local, national and statewide professional associations on issue management as well as carrying out promotional activities.
In addition to this direct experience, firm members have also provided public relations, media relations, community relations and development support for many not-for-profit organizations. The firm is credited for the successful promotion and management of a number of regional not-for-profit events including the Long Island Fight for Charity and Long Island Cruizin’ For A Cure Car Show. These events and others have generated over $5 million in donations to local and national charities. Not-for-profit events including galas, golf events, breakfasts and special events have attracted tens of thousands of contributors and supporters.
Not-For-Profit Consulting Services and Programs
Along with public relations and event management and promotion, the firm offers consulting services for not-for-profit management teams, board members and volunteers. Our programs empower and train staff members to leverage the power of digital media and PR for growth and development.
Because of the critical role that board members play, we offer programs to educate and enhance board member participation and success. From offsite retreats and organizational meetings to marketing and board development programs, Corbett Public Relations has the expertise and programs to assist organizational growth and success in securing donor dollars, despite competition.
For associations we develop campaigns to increase membership, manage issues, promote advocacy initiatives and promote special events and annual conferences. The firm works closely with association leaders and executive directors to achieve goals
Interested in our Corporate Communications Services?