Corbett PR Blog

In my business, I work with multiple clients on multiple projects every single day. As you can imagine I have an insane number of action items on my “to do” list. We all have to do lists with lots of things to do. Some actions are important and some are less important. What is important is that you learn how to prioritize. I have to say, up until recent months I’ve struggled to find a system that would allow me to get the most out of my time, keep my tasks organized and really take the stress out of managing m

We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.

So if you see some idiot texting while driving or texting while crossing the street, give them a dirty look, beep at them or give them the universal hand gesture of disapproval. If you get them to stop this highly risky behavior you may be saving their lives and possibly your own.

American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs. The success of these efforts can be easily determined – one candidate wins and one loses.

I have been following the growth of social media and marketing over the past few years. Its growth has been amazing, and even for a guy like me who has a little bit of adult attention deficit disorder and likes to work on ten projects at the same time, I find it at times overwhelming.Read more

Then I thought about the advertisers and the commercials that I did not watch. How are they going to sell their products and services? This is and has been a challenge for several years. Here are a few predictions: There will be more commercials embedded in shows. There will be more commercials but they will be much shorter, perhaps 10, 15, or 20 seconds; they will be too short to fast forward through. When people know the commercial will be short they will continue to pay attention, which will benefit advertisers.