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Often I hear from professionals, business people and friends that they are too busy to market and that marketing takes too much time. The fact is that marketing does take time and like any investment you get more out depending on how much you put it. The attached article below offers good examples of aRead more

I am always speaking and writing about the importance of planning particularly in terms of marketing. This is the time of year when we make our plans and personal resolutions. Forget about New Year’s resolutions. Think about your goals and how you are going to achieve them. With goals in mind it is now timeRead more

The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more

At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a number of fronts, have been positive, interesting and rewarding. I have also learned quite a bit and I want to share theRead more

By Bill Corbett, President, Corbett Public Relations and Founder of Grow Your Personal Brand As 2014 begins, it’s a good time to take a step back and reflect on your personal branding efforts in 2013.  Did you achieve your goals? How active have you been on LinkedIn?  Have you generated new business from LinkedIn?  IfRead more

Recently I wrote Part 1 of “Steps to Become a Successful and Powerful LinkedIn User,” in which I outlined some important strategies.  Creating a plan and strategy for using LinkedIn and creating a personal marketing plan are essential in growing a business and having a personal brand that will resonate.  Spending focused time and energyRead more

Looking for a magic formula to be more successful on LinkedIn?  The fact is you need to create your own strategy for success on LinkedIn.  The magic formula is understanding marketing, creating a system for developing trusting relationships, putting time in and having an understanding for the tools and opportunities LinkedIn offers. Your success strategyRead more

This article originally appeared February 23, 2012 on Digital Brand Marketing Education & Interactives Social media networking and marketing allows businesses to reach and provide tremendous amounts of information to clients, prospects and referral sources.  However, face-to-face marketing still has an important place.  Trade shows are one area where social media can provide significant supportRead more

Your Social Media Plan: Why you need one and first steps (This blog was origionally published on the Digital Brand Marketing Education Blog – www.digitalbrandmarketing.com ) Over the years I have conducted workshops and sat on panels discussing social media and marketing.  From these interactions it has become clear that many businesses and individuals struggle with understandingRead more