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Why should I have a blog?  This is a question many of us in the marketing arena are often asked.  From the personal branding perspective the answer is absolutely.  A blog is where your personal brand is shaped.  Unlike a static website or social media profile, a blog is where an individual’s personal brand comesRead more

Media coverage is not easily obtained, but comes at a great cost and effort.  It is highly sought after because of the credibility and significant exposure derived from it.  Today’s media cycle is constantly moving, which gives many stories short-term relevance but a long-term shelf life.  When a company or an organization does get aRead more

This article originally appeared February 23, 2012 on Digital Brand Marketing Education & Interactives Social media networking and marketing allows businesses to reach and provide tremendous amounts of information to clients, prospects and referral sources.  However, face-to-face marketing still has an important place.  Trade shows are one area where social media can provide significant supportRead more

Previously published on http://digitalbrandmarketing.com on January 11, 2012. Despite the fact that nearly 300 newspapers closed and social media has grown over the past few years, securing media coverage is still one of the best ways to create a buzz about your brand, your products and your services. Carrie Lee from FIOS1-TV interviews Roger Kahn,Read more

Have a plan and be prepared to use social media sites as a backup This weekend the New York area is facing an impending hurricane, and recently experienced its first real earthquake Hurricane Irene – 2011 in over 65 years. Today we should all be a little more aware of the potential natural disasters thatRead more

“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more

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Always vote for principle though u may vote alone & u may cherish the sweetest reflection that yr vote is never lost John Quincy AdamsRead more

In my business, I work with multiple clients on multiple projects every single day. As you can imagine I have an insane number of action items on my “to do” list. We all have to do lists with lots of things to do. Some actions are important and some are less important. What is important is that you learn how to prioritize. I have to say, up until recent months I’ve struggled to find a system that would allow me to get the most out of my time, keep my tasks organized and really take the stress out of managing m

We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.