Strategies and Predictions
I recently wrote a blog about taking action steps to achieve goals. As we end 2015, let’s look at some specific action steps you can take to Grow Your Personal Brand in 2016, achieve your goals and attain long term success.
Make time, don’t waste time.
First, stop talking about not having enough time. Recognize that your time is valuable and you need to focus on what you need to get done. If you want be successful you may have to get up early, stay up late and work more. Do you know that billionaires typically get up three hours before the “work day” starts? Set your priorities and create real deadlines. Block off the time you need each day to move closer to your goals.
As part of time saving, examine social media activities. Are you getting the ROI (return on investment) or ROE (return on effort)? If the answer is “no” or “I don’t know,” then it is time to re-evaluate these activities. For most small business people and solo entrepreneurs your time is very valuable; Tweeting, Facebooking and posting images to Instagram is probably not the best use of your time. If it is not generating income or leads, delegate it or stop doing it. Focus on what works in terms of business development and sales.
We live in a world where distractions are killing our productivity and sucking away our time. One way to save your valuable and precious time is to learn how to remove distractions. Distractions hurt us in many ways more than just stopping us from doing what we need to do – they make us lose focus and concentration. It takes 10 to 25 minutes to get back into our productivity zone again. What’s the solution? Here are a few suggestions:
- Put your cell phone in another room or turn it off (I personally need to have it in another room or I am tempted to check it every 5 minutes). Do whatever you can to get it out of your view and reach. I know you are afraid to go without your smartphone. What do I do? I go into settings and forward my calls to my office. My staff answers or it goes to voice mail. Give staff, colleagues, clients and friends the message that you can only be interrupted in the case of a real emergency.
- Remove distracting sounds. Sounds break up your flow and concentration. No surprise, this is a natural response to danger. What can you do? Try noise cancelling headphones or ear plugs. For some people it requires moving to another room and closing the door or even going to another building. Create a distraction proof environment.
- Turn off all message notifications from social media, texts or email. This is hard to do, we want to be connected but these messages distract and even if you can avoid looking, you know you really want to. Your scheduled time should be sacred and this means email and other digital messages should not distract you. Emails and texts can wait an hour or two.
Create that Plan
I always ask my LinkedIn or personal branding students if they have a plan for marketing with LinkedIn or a personal marketing plan. Only 5 percent have a plan. For this year make the commitment – not resolution – to create a plan. You need to have a road map and a plan to get to where you want to go. You may be successful without a plan but think about how much more successful you could be with one. I believe the average sales person, business owner or entrepreneur will be 20 to 50 percent or more effective and successful if they simply created a plan and modified this plan every quarter and annually. From a personal perspective, I have a plan with goals and multiple action steps. I regularly achieve goals when I have a plan, when I don’t those goals take longer or are never achieved. The plan is critical for achieving goals, staying focused and saving time.
Create Your Video(s)
If you don’t have a video for your brand today you’re falling farther and farther behind your competitors. This statement is true not matter what industry you are in. Why? In the mobile age people (a.k.a. customers and prospects) don’t have time and they want video content. If you are not providing it and a competitor is, guess what? The competitor is winning the battle for attention. The other more long term problem with not having video content is the fact that you are falling behind in the content war. By not creating content and getting comfortable communicating it on video you do not appear to be up-to-date and ready for the challenges of the digital age. Communications is an art and a skill, it requires practice. While anyone can fire up a camera or smart phone and shoot a Periscope video or post a video to YouTube, it takes practice to learn how to speak and present a quality message on video.
If you don’t have a video you are not conveying your brand message to contacts, prospects and referral sources. These are the people who create your brand and reputation. Without your personal content to guide them, perceptions will be inaccurate, they will not know what you stand for and they certainly will be less likely to hire you or recommend you to others.
Two predictions about video in 2016
- Video on LinkedIn will be much more important and likely will be positioned higher in profiles. Making/having a personal video not only will be needed on LinkedIn, but required for optimal success. Those who are ahead here will dominate for at least a year.
- Live streaming video from Periscope, Facebook and others will become much more widely used. If you are not doing this you’re going to get beaten by competitors, lose market share and you will not project the right image to those seeking you or your services.
Be Consistent with your persona marketing and messages
Your message and personal brand must also be consistent in the real world and online. Make sure all of your profiles, images and videos are consistent with your current personal brand and what you are passionate about. Confusion in the marketplace is not something you want when people are looking at you and considering you for a referral, recommendation or to hire you.
To succeed in marketing and in business you must present your messages and content regularly to your audience. Make the commitment this year to be consistent with your marketing. Regularly create and post videos, write your own blogs, post on on social media, attend events, send email newsletters and content and execute your marketing plan. Examine what works and don’t be afraid to change. Remember that for your personal brand to resonate with audiences you must have a consistent message that is delivered often. Consistency and frequency build and maintain trust, a critical component to personal brand growth and business success.
Have a great 2016 and make the commitment today to Grow Your Personal Brand.
Visit www.growyourpersonalbrand.com to learn more about personal branding training programs, events and more.
By Bill Corbett
Corbett Public Relations Long Island and the World
Hi Bill, Great advice. Distractions from technology are such a problem. It will take some practice and discipline to put the cell phone is another room. That is not going to be easy (scary, actually) ! Question, where do you suggest someone “store” their videos, should they create a personal YouTube channel ?
Hey John good question. Videos can be saved on your computer or external hard drive. Videos take a lot of space so you may want to get a 1,2 or 4 terabyte external drive. Drop Box is a cloud solution that is quite good and easy to use. G-drive is an online could service provided by Google with a gmail account you get 5 gigs of space. If you use Perescope I recommend connecting your account to katch.me this site will archive your Perescope videos online. Remember Perescope videos only stay online for 24 hours the they are lost. Give Perescope a try, in your biz tips and new product reviews would be interesting.
Hope this was helpful
Thanks Bill, If Perescope only stay online 24 hours, I assume you suggest archiving elsewhere? ( I need to check out Persuacope; but what is their rationale for the “24 hour” limit? I would think that if someone posts a new video, not all contacts would try to watch it within that short period. Interesting. Thanks