While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
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If you’re not creating and posting your own videos, you’re missing out. Smart phones and tablets can be powerful and useful devices. Click the link to the full article: https://www.asicentral.com/news/how-to/june-2017/master-video-for-your-business/Read more
The staff of the RE/MAX Capital’s newest office in Clifton Park poses in the lobby. The company says the 3,000-square-foot office brings the RE/MAX brand to a growing community. Read article here: http://www.saratoga.com/saratogabusinessjournal/2017/02/remax-expands-capital-district-presence-new-route-9-office-clifton-park/ Read more
I recently researched the topic of “how to be memorable” in preparation for my presentation at a retreat for RE/MAX of New York Brokers and Agents. Being memorable is critical to success for both individuals and businesses. This is the first of a series of blogs on this topic which I will delve into toRead more
Invest in the truth and it will grant you significant rewards.
Bill Corbett’s Personal Branding Winner and Loser – March Periodically I am going to include personal brand winners and losers on my blog. Two individuals stood out to me last month. Video – Chris Brown on Good Morning America For his Good Morning America (GMA) rant and chair-throwing incident Chris Brown is our personal brandingRead more
An intriguing commercial for a 2011 Honda Odyssey recently caught my attention. I thought to myself, “Could I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only driven trucks and a mustang convertible over the past 20 years. The creative commercial jarred my preexisting perception of the minivanRead more
We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.
American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs. The success of these efforts can be easily determined – one candidate wins and one loses.
Then I thought about the advertisers and the commercials that I did not watch. How are they going to sell their products and services? This is and has been a challenge for several years. Here are a few predictions: There will be more commercials embedded in shows. There will be more commercials but they will be much shorter, perhaps 10, 15, or 20 seconds; they will be too short to fast forward through. When people know the commercial will be short they will continue to pay attention, which will benefit advertisers.
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