While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
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Strategies and Predictions I recently wrote a blog about taking action steps to achieve goals. As we end 2015, let’s look at some specific action steps you can take to Grow Your Personal Brand in 2016, achieve your goals and attain long term success. Make time, don’t waste time. First, stop talking about not havingRead more
Wouldn’t it be awesome if you walked into a business networking event and everyone knew who you were and what you did even if they have never met you in person before? Would having them know you help you to start a conversation and attract attention? Being able to quickly connect with people, talk withRead more
Invest in the truth and it will grant you significant rewards.
With summer here, we always hear about the lazy days of summer. Long weekends, days off, vacation and more daylight with which to have fun. All true, but summer is not a time to be lazy if you are seeking to grow your business. Click Here to listen to me on Tim Healy’s Profit Express RadioRead more
By Bill Corbett, Jr. Corbett Public Relations, Inc. Media coverage is a key element of many businesses’ marketing efforts and mix. News coverage is invaluable in projecting a message to a large audience for branding and reputation-building purposes. Securing media coverage requires time and an investment of resources. The results generated by a PR firmRead more
Your personal brand is how people perceive you, good or bad, in your market, industry, community and organization. The beginning of the year is a good time to assess your brand and determine what’s working and what needs improvement. Start with the basics and ask yourself these questions. How do I want people to perceiveRead more
Your Social Media Plan: Why you need one and first steps (This blog was origionally published on the Digital Brand Marketing Education Blog – www.digitalbrandmarketing.com ) Over the years I have conducted workshops and sat on panels discussing social media and marketing. From these interactions it has become clear that many businesses and individuals struggle with understandingRead more
Have a plan and be prepared to use social media sites as a backup This weekend the New York area is facing an impending hurricane, and recently experienced its first real earthquake Hurricane Irene – 2011 in over 65 years. Today we should all be a little more aware of the potential natural disasters thatRead more
An intriguing commercial for a 2011 Honda Odyssey recently caught my attention. I thought to myself, “Could I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only driven trucks and a mustang convertible over the past 20 years. The creative commercial jarred my preexisting perception of the minivanRead more
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