At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a number of fronts, have been positive, interesting and rewarding. I have also learned quite a bit and I want to share the lessons learned and a few frustrations with you.
On the positive side, being more active with content creation has allowed me to re-ignite my passion for providing marketing, PR, personal branding and business strategies for entrepreneurs and businesspeople. By sharing my knowledge and experience, I have been able to engage in conversations with wonderful people from around the world and get feedback which has advanced my own knowledge base.
I have experimented with blog distribution and social media to provide new and more effective strategies for clients, friends and colleagues along the way. In the pursuit of understanding new marketing trends, I have read a variety of articles in respected business publications such as FastCompany, Forbes, Inc., Entrepreneur, Business Insider and others. This led me to follow some impressive writers and bloggers and pod casters and their fantastic podcasts. I have also discovered people who are equally passionate about the entrepreneurial spirit.
What did I learn?
One blog I did was called “I love Twitter, I hate Twitter.” My explorations and research into Twitter has opened my eyes to the potential of this platform and the best ways to use it to engage with people and build a following.
The two most important lessons:
The first is to engage with people on a one-to-one basis but do so in public. Thank people for following, ask questions and start conversations. I did not hesitate to send messages or ask questions of thought leaders. I am pleased that a number of them responded and are now following me. Having some TV personalities connected with me has been fun and it is very cool.
The second lesson is to acknowledge that brand consistency matters. When I veered away from my core interest and brand engagement the results were not the same as when I was more focused. The outcome after a month of heightened activity on Twitter resulted in an increase of over 300 followers and hundreds of likes, retweets and favorites.
I wrote a number of blogs about LinkedIn. Since LinkedIn is a community and platform that I encourage businesspeople to use, I want to know how to use it more effectively.
The two lessons I learned:
First lesson: if you are not doing long form posts on LinkedIn’s publishing platform, you are missing out on one of the best ways to build your brand online. I shared some of my blogs from this past month via this platform and the response has been amazing. My profile views tripled, contact requests are way up and the number of followers on my business page has more than doubled.
Second lesson: share content in groups and join the conversations. Conversations in groups have not only enabled me to speak with and connect with amazing people in the small business world but also with thought leaders and top level executives with major corporations. LinkedIn is about relationship building, not selling, and in this month alone I have started many new relationships.
By sharing blogs and being more active on Google Plus, Facebook, Instagram, Twitter and Pinterest I have been able to bring my message and expertise to more people. Using images and video has been critical. I made the commitment to share images more and learn more about Instagram and Facebook. On both of these platforms I have seen engagement and this has strengthened my brand. Interesting, this is where business and personal activities intersect. In fact, this will be a future blog topic for me – relationship building does not stop when the business day ends. Personal posts and images of activities of interest to me have helped me to engage with more people and to share my involvement in charities and interest in grilling/BBQ and photography. The lesson learned here: share your passions and interests and you will be rewarded with comments, likes and respect. People will more likely approach you at networking events because these posts are great conversation starters and business opportunity generators.
PR – My Core Business
Many people know me, but there are those with whom I have not personally worked with and therefore it’s understandable that they wonder what I do and what happens at a PR firm every day. Through blogging, social media activity and storytelling, I have been able to educate people about what I do, my expertise and what it is like to be a PR professional. Lesson learned: talk to people and tell stories about what you do and how you do it. Give examples, use images and video whenever possible to tell the story and you will advance your business goals and build stronger relationships. We all have competitors, to stand out you must tell stories and let people get a good glimpse of what you do and how you can help them.
Through my social interactions, experience writing blogs, research and observations of what others are doing to succeed, it is very clear that video is going to be the most important part of personal and business marketing in the years to come. I have included many videos in my blogs and I have shared many videos across social platforms over the past month. Video tells your brand story and invites people to get to know you better or introduces you to people before they even have a chance to meet you in person. I shared my recent TV interviews and the feedback has been very positive and has led to meetings and opportunities.
Active blogging and the process in creating a blog has been an enlightening and positive experience. I have shared information that I am passionate about and have had fun. At the same time, I’ve broadened my knowledge base. Blogging can be both frustrating and challenging. Developing new content takes time and pushing out content requires a system and a consistent effort. It is frustrating when a blog does not get the response expected. Nonetheless, you must learn from disappointments to ultimately find success. I know that good content with images and videos attracts the most attention. I learned that social media sharing of your own content builds respect, interest and engagement. I also learned that when it comes to blogging it is great to share blogs directly with friends and others who will share it with their networks.
I have said repeatedly during my Grow Your Personal Branding program presentations that your blog is where your personal brand comes to life. My daily blogging over the past 30 + 1 days has proven this to me once again. I plan to continue to blog, just not every day. I definitely will integrate more videos and I am looking forward to launching a podcast in the fall.
By Bill Corbett
Corbett Public Relations Long Island and the World
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