Corbett PR Blog

For nearly three decades in the public relations business, I have had the pleasure of working with some great entrepreneurs and businesspeople. The firm’s goals have remained the same: we seek to secure media coverage to build a person’s brand, reputation and attract attention. Building a brand takes time. In the past I have discussed theRead more

My ideal client is… You have probably been asked at a networking event or lunch these questions: Who is a good lead for you? Who is your ideal client? These questions are important; ones that that people don’t think about or examine fully. We know who we like to work with and we certainly wantRead more

We Almost Lost the Ability to Easily Download Contacts from LinkedIn Ironically, after recently posting two blogs related to LinkedIn, I learned some challenging news. On July 23, 2015, LinkedIn removed one of its best features for members – the ability to easily download LinkedIn contacts. However, LinkedIn apparently quickly reversed this decision. This changeRead more

Your personal brand is your image and how you are perceived (good or bad) in your market. You must always be thinking about your brand and how to grow it. Look at the letters that spell B-R-A-N-D: B – Believe in yourself and others will follow. R – Reputation is your most valuable asset. ARead more

When I describe someone as a “LinkedIn Loser,” I do so tongue-in-cheek. LinkedIn is the most significant business networking site in the world. If you are in business or need to network in any way you must be on LinkedIn. Even if you’re retired and volunteer for a local charity or if you are aRead more

Should you connect with or not connect with on LinkedIn or social media in general? This is one of the most common questions I get asked during my Grow Your Personal Brand and other personal marketing seminars. Yes, having a large number of connections will be beneficial for your marketing, branding and business development. YourRead more