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When I describe someone as a “LinkedIn Loser,” I do so tongue-in-cheek. LinkedIn is the most significant business networking site in the world. If you are in business or need to network in any way you must be on LinkedIn. Even if you’re retired and volunteer for a local charity or if you are aRead more

Should you connect with or not connect with on LinkedIn or social media in general? This is one of the most common questions I get asked during my Grow Your Personal Brand and other personal marketing seminars. Yes, having a large number of connections will be beneficial for your marketing, branding and business development. YourRead more

News 12 Long Island at the Brookhaven Fair in 2015. During my career I have worked with the many local New York area media outlets. I have been involved with over 250 live morning TV news remotes. Each of these mornings included at least several segments featuring clients and causes which I support. Segments haveRead more

Fox Business News Host Neil Cavuto (left) with Rob Basso (second right). Media coverage is an important part of marketing and personal branding. Getting on television as an expert will bring your personal brand message to a large audience and create valuable content that you can use on social media. To succeed with a televisionRead more

I have been posting frequently about networking and personal marketing over the past few weeks. Networking is an important part of most business people’s marketing efforts. There is no better way than networking to get in front of people and speak with them, get to know them and build relationships. In a previous blog IRead more

Networking. Networking effectively never involves hard selling, asking a prospect if they need your services or if they have any prospects/leads for you. About two years ago I was in New York City; I had just given a presentation to a group of startup entrepreneurs. The group was great and there was tremendous energy. However,Read more

LinkedIn Profile Views. One of the most important ways to develop business is to attract people to your LinkedIn profile and your personal brand. When you know who is viewing your LinkedIn profile, it can lead to new business, meetings with prospects and an opportunity to reengage with people whom you have not connected withRead more

Almost 100 percent of the attendees of the business groups that I speak in front of or train are using LinkedIn. The amount that they use LinkedIn varies depending on the industry. From a networking perspective, LinkedIn is a valuable tool for anyone seeking to grow their brand, attract attention, grow their business, find aRead more

Wouldn’t it be awesome if you walked into a business networking event and everyone knew who you were and what you did even if they have never met you in person before? Would having them know you help you to start a conversation and attract attention? Being able to quickly connect with people, talk withRead more

Smartphones such as iPhones are your Personal Marketing Devices. With today’s changing marketplace for business and communication, the old rules no longer apply. To succeed and thrive you must recognize that you and your business are media companies. How can this be? We are in an age where technology and communications is not only vitalRead more