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No-Cost 30-min Communications Strategy Sessions for Businesses Impacted by the COVID-19 Pandemic and Introducing Public Relations On-Demand Corbett Public Relations has assisted hundreds of businesses through challenging times and PR crisis events. Our team isRead more

By Bill Corbett, Jr. Leaders from all sectors, especially small business owners, must rise to the occasion and fight to make it through these challenging times.  This is not a time to sit back andRead more

While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.

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The Corbett PR Blog provides helpful and insightful information for entrepreneurs, business owners and professionals who want to learn how to use media relations, publicity and marketing to grow their businesses.Read more

How can you build your own personal brand? Start by building a comprehensive database of contacts.

Then I thought about the advertisers and the commercials that I did not watch. How are they going to sell their products and services? This is and has been a challenge for several years. Here are a few predictions: There will be more commercials embedded in shows. There will be more commercials but they will be much shorter, perhaps 10, 15, or 20 seconds; they will be too short to fast forward through. When people know the commercial will be short they will continue to pay attention, which will benefit advertisers.

I have been following the growth of social media and marketing over the past few years. Its growth has been amazing, and even for a guy like me who has a little bit of adultRead more

American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs. The success of these efforts can be easily determined – one candidate wins and one loses.

So if you see some idiot texting while driving or texting while crossing the street, give them a dirty look, beep at them or give them the universal hand gesture of disapproval. If you get them to stop this highly risky behavior you may be saving their lives and possibly your own.

We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.