In today’s market many business owners and individuals in sales are struggling. For many the numbers are down and they place all the blame on the economy and changing markets. While this is true for some, we all have to face reality and make the most out of what we have been given. No matter what industry you are in today, there are companies that are doing better than others. Why are some succeeding and others falling short? There are also many individuals in sales and business development who are doing better than others.
Why are some succeeding when others are failing? Part of the answer is relationships and trust; people who build strong relationships will be able to rely on these relationships in good times but more importantly during slow times. The other part of the answer is data. When I speak of data I am referring to an individual’s personal database of contacts. Individuals who create and maintain these databases and use them to market not only the products and services they sell but to brand themselves are doing it right. These people are marketing smart and building their own personal brands. The brands that they are building today will be used for years to come no matter where an individual’s career or life takes them.
How can you build your own personal brand? Start by building a comprehensive database of contacts. This database can become your most valuable asset. It will allow you to communicate directly with clients, prospects and referral sources. If used properly, this database will be the source of future business, relationships and success.