516.775.0435
wjcorbett@corbettpr.com
  • Podcasts
  • Video Library
  • Photo Gallery
  • News
  • Blog
Corbett Public RelationsCorbett Public RelationsCorbett Public RelationsCorbett Public Relations
  • Home
  • About
    • Bill Corbett Jr., PR Leader and Entrepreneur Publicist
  • Business Services
    • Media Relations
      • Long Island Public Relations
      • Special Event Promotion, Development and Management
      • Franchise Marketing
      • Corporate Communications
    • Crisis Communications
    • Personal Branding
    • Community & Government Relations
    • Video Production Management
  • Branding for Individuals and Teams
  • Industries
  • Clients
  • Team
    • Bill Corbett Jr., President
  • Events
  • Contact

Politics: The Ultimate in Personal Branding

    Home Blog Politics: The Ultimate in Personal Branding
    NextPrevious

    Politics: The Ultimate in Personal Branding

    By corbettpr | Blog, branding, crisis communications, Long Island PR, marketing, micro branding, personal branding, political campaigns, Politics, PR, public relations, social media, Uncategorized | 0 comment | 28 October, 2009 | 0

    Unfortunately I am a resident of the New York Metropolitan area.  It is actually a great place to live but one of the major negatives of living in this region is that we are forced to watch political commercials from New York, New York City, New Jersey and Connecticut.   Being a Long Island New York voter, more than half of the ads that I have the displeasure of watching are for candidates that I can’t and would never vote for.   Some of the commercials are truly horrible, the quality stinks and messages are not clear.   Of course quality often has to do with funds, and many candidates have little money to create impactful commercials.

    Over my career I have worked on a number of campaigns on many levels, from volunteer phone bank caller to campaign communications director.  I have seen hundreds of political speeches, attended too many rallies to remember and walked hundreds of miles with petitions and campaign literature.   The process for the most part can be fun and when you have a candidate, cause or party that you believe in the outcome of the campaign can be very rewarding or heartbreaking.

    I am pleased that, for the most part, the campaigns that I have been involved with have been successful.  Even if my candidate did not win we always fought the good fight and brought the issues to the forefront of the voters mindset.  An election loss is a setback, but for the determined individual it is only a first step.  If you have the right ideas, message and have qualities that people like and admire, you will eventually succeed.

    I bring up political campaigns because they are a great way to examine personal branding.  American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs.  The success of these efforts can be easily determined – one candidate wins and one loses.  Although the playing field may not be even, due to funding disparities and the fact more than 90 percent of incumbents are re-elected, a campaign pits two individuals (products) against each other.   They push their experience, success, ideas and ability to “get things done” to voters.  If they do so effectively they will win and begin or continue to serve “the people.”   Of course in some instances the “best” candidate does not win the election but they do win in the personal branding game.   The campaign itself is a personal branding effort and if done properly can be a stepping stone to the next election or business opportunity.

    We have seen a number of candidates come and go.  However, every dollar, every commercial and every speech given assists that individual in growing their personal brand.  Sound familiar?  It is the same approach any business person can take to grow their own personal brand.  For business people their election day is every day when they are out in the market selling.  They “win” the election when someone chooses their product or service over their competitors.  The campaign is ongoing and each sale is a victory; remember if sales drop there is always the re-election campaign.

    For those of you interested in politics, consider that every dollar you spend, each time your name is mentioned in the media and every hand you shake is not only an effort to get elected, it is a personal marketing program.  After the election people will know and remember who you are.  If you are in business all of these voters are potential customers, clients or referral sources.   So even if you lose on Election Day, you have not really lost, you have simply moved to the next stage of your own personal branding campaign.

    Advertising, branding, business development, government affairs, marketing, media relations, Micro Brand, personal branding, PR, public relations, social media

    Related Post

    • 2018 – Lessons from the Founding Fathers for Social Media and Personal Branding- July 4th Independence Day

      By corbettpr | 6 comments

      While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.

    • No-Cost 30-min Communications Strategy Sessions for Businesses Impacted by the COVID-19 Pandemic

      By admin | 0 comment

      No-Cost 30-min Communications Strategy Sessions for Businesses Impacted by the COVID-19 Pandemic and Introducing Public Relations On-Demand Corbett Public Relations has assisted hundreds of businesses through challenging times and PR crisis events. Our team isRead more

    • Now is the Time to Lead – Leadership Books and Takeaways to Battle the Business Disruption Caused by the COVID-19 Pandemic

      By admin | 0 comment

      By Bill Corbett, Jr. Leaders from all sectors, especially small business owners, must rise to the occasion and fight to make it through these challenging times.  This is not a time to sit back andRead more

    • Do You Need to Have a Social Media Marketing Plan?

      By corbettpr | 0 comment

      We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.

    • Can a Man Be Cool Driving a Minivan?

      By corbettpr | 3 comments

      An intriguing commercial for a 2011 Honda Odyssey recently caught my attention.  I thought to myself,  “Could  I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only drivenRead more

    • All I Want for Christmas is…More Visitors to My Website and Blog

      By corbettpr | 2 comments

      Websites, blogs and social media pages make up the bulk of a business’s web identity and contribute significantly to the public perception of the company.  Everyone agrees that maintaining an interactive and informational web WilliamRead more

    • Personal Branding Winner and Loser – March – Chris Brown and Ralph Macchio

      By corbettpr | 1 comment

      Bill Corbett’s Personal Branding Winner and Loser – March Periodically I am going to include personal brand winners and losers on my blog. Two individuals stood out to me last month. Video – Chris BrownRead more

    Leave a Comment

    Cancel reply

    Your email address will not be published. Required fields are marked *

    NextPrevious

    About Us

    Corbett Public Relations and its founder Bill Corbett are on a mission to make businesses brand leaders and individual’s personal marketing rock stars. To empower individuals and business leaders we share comments, insights and strategies on our blog, CorbettPRblog.com.

    Archives

    Categories

    Media Relations

    Our Media Relations experts from Corbett Public Relations demonstrate and share the best practices for businesses and not-for-profits.
    Learn More

    Grow Your Personal Brand


    Our experts from Grow Your Personal Brand and Personal Brand Flix provide individuals with goal focused strategies, tactics and information to allow them to live more productive and successful lives.

    Join the Conversation Today

    We embrace freedom, the American entrepreneurial spirit and capitalism. Follow our blog and share your ideas and ask us your questions. We welcome the opportunity to get to know you and learn about what challenges you face and what inspires you.
    Join us Today!
    • Home
    • About
    • Business Services
    • Branding for Individuals and Teams
    • Industries
    • Events
    • Contact

    Upcoming Events

    There are no upcoming events at this time.

    Recent News

    • Now is the Time to Lead – Leadership Books and Takeaways to Battle the Business Disruption Caused by the COVID-19 Pandemic
    • Back to Your Future: Your 2016 Marketing Scorecard
    • OSC World’s Digital Fly Software featured on Fox 35 Orlando 6 O’Clock News – February 22, 2016
    • How To Handle Heated Political Discussions In The Office – Comments from BillCorbett, Jr.
    • How to Make Your Networking Conversations More Meaningful

    Contact Information

    Headquarters:

    111 South Tyson Ave.
    Floral Park, NY 11001

    Email:

    wjcorbett@corbettpr.com

    Tel:

    (516) 775-0435 ext 1

    Cell:

    (516) 428-9327

    Toll Free:

    (877) 240-7821

    Copyright © 2020 Corbett Public Relations | All Rights Reserved. Web Design by Fat Guy Media
    • Home
    • About
      • Bill Corbett Jr., PR Leader and Entrepreneur Publicist
    • Business Services
      • Media Relations
        • Long Island Public Relations
        • Special Event Promotion, Development and Management
        • Franchise Marketing
        • Corporate Communications
      • Crisis Communications
      • Personal Branding
      • Community & Government Relations
      • Video Production Management
    • Branding for Individuals and Teams
    • Industries
    • Clients
    • Team
      • Bill Corbett Jr., President
    • Events
    • Contact
    • Podcasts
    • Video Library
    • Photo Gallery
    • News
    • Blog
    Corbett Public Relations