While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
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Then I thought about the advertisers and the commercials that I did not watch. How are they going to sell their products and services? This is and has been a challenge for several years. Here are a few predictions: There will be more commercials embedded in shows. There will be more commercials but they will be much shorter, perhaps 10, 15, or 20 seconds; they will be too short to fast forward through. When people know the commercial will be short they will continue to pay attention, which will benefit advertisers.
American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs. The success of these efforts can be easily determined – one candidate wins and one loses.
So if you see some idiot texting while driving or texting while crossing the street, give them a dirty look, beep at them or give them the universal hand gesture of disapproval. If you get them to stop this highly risky behavior you may be saving their lives and possibly your own.
Corbett Public Relations and its founder Bill Corbett are on a mission to make businesses brand leaders and individual’s personal marketing rock stars. To empower individuals and business leaders we share comments, insights and strategies on our blog, CorbettPRblog.com.
Our Media Relations experts from Corbett Public Relations demonstrate and share the best practices for businesses and not-for-profits.
Our experts from Grow Your Personal Brand and Personal Brand Flix provide individuals with goal focused strategies, tactics and information to allow them to live more productive and successful lives.
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