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American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs. The success of these efforts can be easily determined – one candidate wins and one loses.

I have been following the growth of social media and marketing over the past few years. Its growth has been amazing, and even for a guy like me who has a little bit of adult attention deficit disorder and likes to work on ten projects at the same time, I find it at times overwhelming.Read more

Then I thought about the advertisers and the commercials that I did not watch. How are they going to sell their products and services? This is and has been a challenge for several years. Here are a few predictions: There will be more commercials embedded in shows. There will be more commercials but they will be much shorter, perhaps 10, 15, or 20 seconds; they will be too short to fast forward through. When people know the commercial will be short they will continue to pay attention, which will benefit advertisers.

How can you build your own personal brand? Start by building a comprehensive database of contacts.

The Corbett PR Blog provides helpful and insightful information for entrepreneurs, business owners and professionals who want to learn how to use media relations, publicity and marketing to grow their businesses.Read more

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Bill Corbett of Corbett Public Relations enters the world of blogging.