To compete you must speak for your brand
To compete you must speak for your brand
It’s no secret that LinkedIn is growing; there are now 364 million members using this social media platform to make connections and apply for jobs. Yet, according to a study conducted by Millennial Branding and AfterCollege, 46% of students have never used LinkedIn. As a big fan of LinkedIn, I find this statistic surprising. ThereRead more
As explained in my previous blog post, there are numerous benefits to using PR as part of your marketing plan. It positions businesses, individuals, products or services in a positive way, increases brand awareness and sets you apart from your competition. You don’t have to wait to start obtaining media coverage. Today’s post focuses onRead more
Hey Small Business Owners and Executives – Don’t Forget the PR! I wrote an article that was published several years ago with the title “Don’t forget the PR.” This was a well-received piece, however with the changes taking place in marketing and technology I wanted to revisit the subject. It also became clear to meRead more
I recently researched the topic of “how to be memorable” in preparation for my presentation at a retreat for RE/MAX of New York Brokers and Agents. Being memorable is critical to success for both individuals and businesses. This is the first of a series of blogs on this topic which I will delve into toRead more
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