Often I hear from professionals, business people and friends that they are too busy to market and that marketing takes too much time. The fact is that marketing does take time and like any investment you get more out depending on how much you put it. The attached article below offers good examples of aRead more
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Blog, branding, direct marketing, e-marketing, goals, linkedin, marketing, mistakes, Networking, News, Online Marketing, personal branding, personal marketing, public speaking, trade show, twitter | 0 comment | 29 December, 2016 | 0
Time to look back at your personal marketing and plan actions for 2017 Every December we see story after story online, on TV and in the media about New Year’s resolutions. With more days off and fewer events, this time of year is ideal for planning and preparing for 2017. However, before you look forward,Read more
being memorable, Blog, direct marketing, Focus, marketing, personal branding | 0 comment | 1 April, 2016 | 0
It’s April Fool’s Day. I have written a few blogs on April Fool’s Day and here is my in the context of #FocusFriday. There are plenty of quotes about being a fool or looking foolish. Here are a few of my favorites: “A fool and his money are soon parted.” – Thomas Tusser an EnglishRead more
Blog, direct marketing, marketing, personal branding, personal marketing | 0 comment | 4 March, 2016 | 0
Do you know how to market? Do you know what marketing actually is? Do you have a plan for marketing yourself or your business or do you simply take periodic actions or coast along? It is not surprising for people to learn that many individuals admit that they are not following a plan in termsRead more
Blog, direct marketing, marketing, social media, Social Media Marketing, Social Media Marketing Plan, Social media mistakes, twitter | 0 comment | 16 November, 2015 | 0
The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more
advertising, being memorable, Blog, branding, direct marketing, memory | 2 comments | 7 July, 2015 | 0
I recently researched the topic of “how to be memorable” in preparation for my presentation at a retreat for RE/MAX of New York Brokers and Agents. Being memorable is critical to success for both individuals and businesses. This is the first of a series of blogs on this topic which I will delve into toRead more
Blog, branding, crisis communications, direct marketing, e-marketing, Long Island PR, Long Island Public Relations, marketing, media relations, micro branding, personal branding, political campaigns, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 9 comments | 27 September, 2010 | 0
There I an ongoing debate about whom one should connect with. Should people connect with people they don’t know or don’t know well? I changed my tune on this subject earlier this year. In the past I tried to limit my connections to people that I “actually” knew in the real world. This limited my ability to grow my contact list and network. Several months ago I started to contact people with whom I had some connection with or who were members of groups of which I am part. (Note: If you are a member of a group, you can directly contact other members and request to connect.) This has enabled me to grow my contact list and create new relationships.
Blog, branding, crisis communications, direct marketing, e-marketing, Long Island PR, Long Island Public Relations, marketing, media relations, micro branding, personal branding, political campaigns, Politics, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing, Uncategorized | 0 comment | 27 November, 2009 | 0
We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.
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