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Accountant. Over the past 25 years I have worked with and networked with many accountants and accounting firms. My team and I have secured media coverage and built personal brands for professionals. We have developed websites with firms as well as LinkedIn and other online strategies for individuals. The field of accounting is more competitiveRead more

A lifeguard watching over a pool. Tragically, Long Island beaches have experienced a number of rip currents this summer that have led to drownings. Rip currents drag swimmers out into deep water. Swimmers then drown as they become exhausted fighting to swim back to shore. Even non-swimmers can get swept away by a rip currentRead more

Business Events, Memories and Lessons Learned at the Nassau Coliseum Earlier this week I attended the Billy Joel concert that marked the final show at the Nassau Veterans Memorial Coliseum in Uniondale, Long Island, New York. The show was both memorable and special. As a Billy Joel fan for decades, this was the first timeRead more

The lesson here is don’t be afraid to pursue your passions and don’t let people tell you that you can’t do something

At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a number of fronts, have been positive, interesting and rewarding. I have also learned quite a bit and I want to share theRead more

Tailoring. Technology and social media are rapidly changing. Strategies for networking and personal marketing have also changed. Small business owners, networkers and those in sales roles need to adapt and update their approaches. I continue to urge people to create a personal marketing plan and implement it. Simply doing this creates systems and strategies thatRead more

For nearly three decades in the public relations business, I have had the pleasure of working with some great entrepreneurs and businesspeople. The firm’s goals have remained the same: we seek to secure media coverage to build a person’s brand, reputation and attract attention. Building a brand takes time. In the past I have discussed theRead more

My ideal client is… You have probably been asked at a networking event or lunch these questions: Who is a good lead for you? Who is your ideal client? These questions are important; ones that that people don’t think about or examine fully. We know who we like to work with and we certainly wantRead more

We Almost Lost the Ability to Easily Download Contacts from LinkedIn Ironically, after recently posting two blogs related to LinkedIn, I learned some challenging news. On July 23, 2015, LinkedIn removed one of its best features for members – the ability to easily download LinkedIn contacts. However, LinkedIn apparently quickly reversed this decision. This changeRead more

Your personal brand is your image and how you are perceived (good or bad) in your market. You must always be thinking about your brand and how to grow it. Look at the letters that spell B-R-A-N-D: B – Believe in yourself and others will follow. R – Reputation is your most valuable asset. ARead more