Search Results:

The recent Subway controversy with spokesperson Jared Fogle has once again brought unwanted attention to a large corporation. The lesson is: although there are positive aspects about working with celebrities, businesses must be prepared for anything if you decide to go down this path. Working with celebrities and well-known figures can draw attention to aRead more

Time is something that we all wish we had more of it and lament when we run out of it. Today time is more valuable than ever and we will fight to get more of it as well as complain when we don’t have enough of it. Time is a valuable commodity and we needRead more

I have made a real commitment to be more active on Twitter. My efforts thus far have been positive, but frustrating. I like Twitter; it is an excellent place to find information, learn and follow interesting people. I get inspiration for blogs and ideas to pitch the media for my public relations business. On aRead more

Speaking For Your Brand Part 2 Preparing For Your Next Public Speaking Engagement Public speaking is an essential business activity that some people love and others love to avoid. With practice and the right tools and techniques, the advantages to speaking to the right audiences will have a tremendous impact on your business and yourRead more

To compete you must speak for your brand

It’s no secret that LinkedIn is growing; there are now 364 million members using this social media platform to make connections and apply for jobs. Yet, according to a study conducted by Millennial Branding and AfterCollege, 46% of students have never used LinkedIn. As a big fan of LinkedIn, I find this statistic surprising. ThereRead more

As explained in my previous blog post, there are numerous benefits to using PR as part of your marketing plan. It positions businesses, individuals, products or services in a positive way, increases brand awareness and sets you apart from your competition. You don’t have to wait to start obtaining media coverage. Today’s post focuses onRead more

Hey Small Business Owners and Executives – Don’t Forget the PR! I wrote an article that was published several years ago with the title “Don’t forget the PR.” This was a well-received piece, however with the changes taking place in marketing and technology I wanted to revisit the subject. It also became clear to meRead more

I recently researched the topic of “how to be memorable” in preparation for my presentation at a retreat for RE/MAX of New York Brokers and Agents. Being memorable is critical to success for both individuals and businesses. This is the first of a series of blogs on this topic which I will delve into toRead more

Invest in the truth and it will grant you significant rewards.