Previously published on http://digitalbrandmarketing.com on January 11, 2012. Despite the fact that nearly 300 newspapers closed and social media has grown over the past few years, securing media coverage is still one of the best ways to create a buzz about your brand, your products and your services. Carrie Lee from FIOS1-TV interviews Roger Kahn,Read more
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Blog, branding, e-marketing, facebook, fans, followers, likes, linkedin, Long Island PR, Long Island Public Relations, Online Marketing, personal branding, PR, public relations, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, twitter | 1 comment | 9 February, 2012 | 0
Your Social Media Plan: Why you need one and first steps (This blog was origionally published on the Digital Brand Marketing Education Blog – www.digitalbrandmarketing.com ) Over the years I have conducted workshops and sat on panels discussing social media and marketing. From these interactions it has become clear that many businesses and individuals struggle with understandingRead more
Blog, branding, business communications, e-marketing, facebook, fans, followers, likes, linkedin, Long Island PR, Long Island Public Relations, marketing, media relations, Online Marketing, online marketing campaigns, personal branding, PR, public relations, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Social media mistakes, Soical Media Marketing Strategies, Traditional Marketing | 1 comment | 30 October, 2011 | 0
Nothing is scarier than watching people continuing to make social media mistakes. It frightens me to think of all the time, money and effort wasted with ineffective and inefficient approaches to social media marketing. Unfortunately many businesses and business people approach social media in a nonchalant way with no planning or goals. At Corbett PublicRead more
Blog, branding, business communications, crisis communications, disaster communications, disaster planning, Long Island PR, Long Island Public Relations, media relations, PR, public relations, public relations long island, social media, Social Media Marketing, Uncategorized | 1 comment | 26 August, 2011 | 0
Have a plan and be prepared to use social media sites as a backup This weekend the New York area is facing an impending hurricane, and recently experienced its first real earthquake Hurricane Irene – 2011 in over 65 years. Today we should all be a little more aware of the potential natural disasters thatRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, Online Marketing, online marketing campaigns, personal branding, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, trade show marketing, Traditional Marketing | 2 comments | 2 August, 2011 | 0
Bill Corbett Presents at Trade Show Seminar Over the past month I have had the pleasure of offering several workshops on trade show marketing and strategies for success with Judy Fairbanks, VP of Sales & Marketing for Skyline New York and, Rob Fishman, Partner of Sandler Sales Training Institute. Events events were held at SkylineRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, personal branding, PR, public relations, public relations long island, social media, Social Media Marketing | 3 comments | 7 July, 2011 | 0
Checking out the 750i People often wonder what it’s like to work in public relations, and although it is a lot of work, sometimes it has its perks. This week I have the distinct pleasure of test driving a fully loaded 2011 BMW 750i on loan to me from BMW of Bayside. During the testRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, personal branding, Politics, PR, public relations, public relations long island, Small Business Branding, social media, Uncategorized | 1 comment | 14 April, 2011 | 0
“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, Online Marketing, personal branding, PR, public relations, public relations long island, Small Business Branding, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 1 comment | 3 April, 2011 | 0
Bill Corbett’s Personal Branding Winner and Loser – March Periodically I am going to include personal brand winners and losers on my blog. Two individuals stood out to me last month. Video – Chris Brown on Good Morning America For his Good Morning America (GMA) rant and chair-throwing incident Chris Brown is our personal brandingRead more
Blog, branding, e-marketing, Long Island PR, Long Island Public Relations, marketing, media relations, micro branding, personal branding, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 3 comments | 11 January, 2011 | 0
An intriguing commercial for a 2011 Honda Odyssey recently caught my attention. I thought to myself, “Could I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only driven trucks and a mustang convertible over the past 20 years. The creative commercial jarred my preexisting perception of the minivanRead more
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