While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
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Often I hear from professionals, business people and friends that they are too busy to market and that marketing takes too much time. The fact is that marketing does take time and like any investment you get more out depending on how much you put it. The attached article below offers good examples of aRead more
I am always speaking and writing about the importance of planning particularly in terms of marketing. This is the time of year when we make our plans and personal resolutions. Forget about New Year’s resolutions. Think about your goals and how you are going to achieve them. With goals in mind it is now timeRead more
CW 2 Denver Daybreak features Digital Fly, a new service which monitors social media activity in specific geographic areas for schools and enforcement from Lynbrook, NY- based OSC World, a leading provider of scoring and technology services .Read more
By Bill Corbett, President, Corbett Public Relations and Founder of Grow Your Personal Brand As 2014 begins, it’s a good time to take a step back and reflect on your personal branding efforts in 2013. Did you achieve your goals? How active have you been on LinkedIn? Have you generated new business from LinkedIn? IfRead more
Recently I wrote Part 1 of “Steps to Become a Successful and Powerful LinkedIn User,” in which I outlined some important strategies. Creating a plan and strategy for using LinkedIn and creating a personal marketing plan are essential in growing a business and having a personal brand that will resonate. Spending focused time and energyRead more
Looking for a magic formula to be more successful on LinkedIn? The fact is you need to create your own strategy for success on LinkedIn. The magic formula is understanding marketing, creating a system for developing trusting relationships, putting time in and having an understanding for the tools and opportunities LinkedIn offers. Your success strategyRead more
This article originally appeared February 23, 2012 on Digital Brand Marketing Education & Interactives Social media networking and marketing allows businesses to reach and provide tremendous amounts of information to clients, prospects and referral sources. However, face-to-face marketing still has an important place. Trade shows are one area where social media can provide significant supportRead more
Nothing is scarier than watching people continuing to make social media mistakes. It frightens me to think of all the time, money and effort wasted with ineffective and inefficient approaches to social media marketing. Unfortunately many businesses and business people approach social media in a nonchalant way with no planning or goals. At Corbett PublicRead more
Bill Corbett Presents at Trade Show Seminar Over the past month I have had the pleasure of offering several workshops on trade show marketing and strategies for success with Judy Fairbanks, VP of Sales & Marketing for Skyline New York and, Rob Fishman, Partner of Sandler Sales Training Institute. Events events were held at SkylineRead more
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