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By Bill Corbett, Jr. Corbett Public Relations, Inc.  Media coverage is a key element of many businesses’ marketing efforts and mix.  News coverage is invaluable in projecting a message to a large audience for branding and reputation-building purposes.  Securing media coverage requires time and an investment of resources.  The results generated by a PR firmRead more

This article originally appeared February 23, 2012 on Digital Brand Marketing Education & Interactives Social media networking and marketing allows businesses to reach and provide tremendous amounts of information to clients, prospects and referral sources.  However, face-to-face marketing still has an important place.  Trade shows are one area where social media can provide significant supportRead more

Nothing is scarier than watching people continuing to make social media mistakes.  It frightens me to think of all the time, money and effort wasted with ineffective and inefficient approaches to social media marketing.  Unfortunately many businesses and business people approach social media in a nonchalant way with no planning or goals.   At Corbett PublicRead more

Have a plan and be prepared to use social media sites as a backup This weekend the New York area is facing an impending hurricane, and recently experienced its first real earthquake Hurricane Irene – 2011 in over 65 years. Today we should all be a little more aware of the potential natural disasters thatRead more

Bill Corbett Presents at Trade Show Seminar Over the past month I have had the pleasure of offering several workshops on trade show marketing and strategies for success with Judy Fairbanks, VP of Sales & Marketing for Skyline New York and, Rob Fishman, Partner of Sandler Sales Training Institute.  Events events were held at SkylineRead more

Checking out the 750i People often wonder what it’s like to work in public relations, and although it is a lot of work, sometimes it has its perks.  This week I have the distinct pleasure of test driving a fully loaded 2011 BMW 750i on loan to me from BMW of Bayside.  During the testRead more

“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more

An intriguing commercial for a 2011 Honda Odyssey recently caught my attention.  I thought to myself,  “Could  I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only driven trucks and a mustang convertible over the past 20 years. The creative commercial jarred my preexisting perception of the minivanRead more

Websites, blogs and social media pages make up the bulk of a business’s web identity and contribute significantly to the public perception of the company.  Everyone agrees that maintaining an interactive and informational web William J. Corbett, Jr. presence is a marketing necessity.  Business websites let people find your business and learn about the productsRead more