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By Bill Corbett, Jr. Corbett Public Relations, Inc.  Media coverage is a key element of many businesses’ marketing efforts and mix.  News coverage is invaluable in projecting a message to a large audience for branding and reputation-building purposes.  Securing media coverage requires time and an investment of resources.  The results generated by a PR firmRead more

Ed Koch, three-term Mayor of New York City, passed away today. Mayor Koch developed, grew and maintained a personal brand that we can all take away many lessons from. I have written about politics and how it is the ultimate forum for personal branding before. When you look at politicians and public figures over theRead more

Your personal brand is how people perceive you, good or bad, in your market, industry, community and organization.  The beginning of the year is a good time to assess your brand and determine what’s working and what needs improvement. Start with the basics and ask yourself these questions. How do I want people to perceiveRead more

Your Social Media Plan: Why you need one and first steps (This blog was origionally published on the Digital Brand Marketing Education Blog – www.digitalbrandmarketing.com ) Over the years I have conducted workshops and sat on panels discussing social media and marketing.  From these interactions it has become clear that many businesses and individuals struggle with understandingRead more

Nothing is scarier than watching people continuing to make social media mistakes.  It frightens me to think of all the time, money and effort wasted with ineffective and inefficient approaches to social media marketing.  Unfortunately many businesses and business people approach social media in a nonchalant way with no planning or goals.   At Corbett PublicRead more

Have a plan and be prepared to use social media sites as a backup This weekend the New York area is facing an impending hurricane, and recently experienced its first real earthquake Hurricane Irene – 2011 in over 65 years. Today we should all be a little more aware of the potential natural disasters thatRead more

Bill Corbett Presents at Trade Show Seminar Over the past month I have had the pleasure of offering several workshops on trade show marketing and strategies for success with Judy Fairbanks, VP of Sales & Marketing for Skyline New York and, Rob Fishman, Partner of Sandler Sales Training Institute.  Events events were held at SkylineRead more

Checking out the 750i People often wonder what it’s like to work in public relations, and although it is a lot of work, sometimes it has its perks.  This week I have the distinct pleasure of test driving a fully loaded 2011 BMW 750i on loan to me from BMW of Bayside.  During the testRead more

“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more