516.775.0435
wjcorbett@corbettpr.com
  • Podcasts
  • Video Library
  • Photo Gallery
  • News
  • Blog
Corbett Public RelationsCorbett Public RelationsCorbett Public RelationsCorbett Public Relations
  • Home
  • About
    • Bill Corbett Jr., PR Leader and Entrepreneur Publicist
  • Business Services
    • Media Relations
      • Long Island Public Relations
      • Special Event Promotion, Development and Management
      • Franchise Marketing
      • Corporate Communications
    • Crisis Communications
    • Personal Branding
    • Community & Government Relations
    • Video Production Management
  • Branding for Individuals and Teams
  • Industries
  • Clients
  • Team
    • Bill Corbett Jr., President
  • Events
  • Contact

#FocusFriday – Focus on Video Today for Your Brand and Business

    Home Blog #FocusFriday – Focus on Video Today for Your Brand and Business
    NextPrevious

    #FocusFriday – Focus on Video Today for Your Brand and Business

    By corbettpr | Blog, branding, personal branding, personal marketing | 0 comment | 25 March, 2016 | 0

    Frank (1)

    Who would have thought that billions of hours of video content would be uploaded to YouTube and other online sites each month? The growth of video is astonishing and will continue to grow in the years to come. With mobile technology and smart phones, we have a powerful tool in our hands which you must use for marketing and growing your personal brand. Why is using video so critical now? How can you get started?

    The purpose of my #FocusFriday series is to provoke thought and encourage people to take control of their personal marketing and business. Focus on the important time saving, business development, marketing and fun aspects of business. Yes, business activities should not be painful every minute of the day. Hard work is necessary and to be successful you have to hustle, try new approaches and focus on finding what works.

    If you are not embracing video now for your brand and for marketing, it’s time to start. Here are the reasons why:

    1. More and more people (consumers and prospects) prefer video content. It’s quick, easy to watch on a mobile device and does not take much time.
    2. Besides meeting in person, video is the best way to convey your personal brand message to those you with whom want to build relationships and business. For some it may even be the best approach; a well-crafted, practiced and perfected video message can convey an exceptional and memorable message.
    3. Producing a video forces an individual to focus on their message, delivery, value proposition and differentiators. Knowing your message and differentiators and being and able to clearly convey it will allow you to more quickly educate prospects and your audiences about who you are, what you do and why you do it.
    4. Without video you are not being competitive, you are actually at a competitive disadvantage without having video as part of your marketing. Your bigger, smarter and more marketing savvy competitors are using video and have been leveraging its power for some time. If you don’t have a video strategy, you are at least two years behind your competition and they are pulling ahead fast and your falling farther behind.
    5. There are many types of video: TV News interviews, video podcasts, corporate videos, videos of speaking presentations, webinars, video conferences, live streaming video (Facebook, Periscope, MereKat, LiveStream, Google Hangouts and others) and how to and educational videos and TV and online commercials. YouTube, Facebook, Instagram, Vine, Snapchat, Blogs and other social media platforms have video elements. These are all conduits for reaching your audiences and building relationships and growing your brand and business.

    For many, the thought of doing a personal brand video is a scary proposition; they simply don’t know where to start. This is a legitimate fear and challenge. The process of creating a quality video and regular video content takes a commitment of time, energy and you need to be confident in your ability. Confidence and the ability to present and communicate on video must be developed.

    Where should you start?

    Start by thinking about your customers, prospects, referral sources as well as allies and enemies. Who are they? What do they need to know about you? For some this may boil down to a simple elevator speech or pitch, for others it may be more complex. Remember, the video content that you are creating is for your audience and not for you. You must have a clear and understandable message, project this message properly, look the part, use the right body language and come across as genuine.

    Starting to get complicated, right? Well it is complicated. It’s easy to set up a camera, lights and microphone. You can buy expensive equipment or even hire a professional video production crew. However, without understanding the message you want to deliver to your audiences, it could be a colossal waste of time, energy and money. The end product could make you look worse.

    Let’s take a step back and discuss preparing. Over the past 25 years I have trained and prepared hundreds of people for news media interviews, many for local and national TV appearances. There is no greater pressure to perform than being asked to do live television. A live TV appearance can make or break a career, and we know the value of news media coverage is unmatched in its value for marketing. Why do I bring up live TV appearances? The process of preparing for live TV, or even a recorded TV interview, is the same that you must follow when preparing to make a video. The pressure may not be as intense and you may have a few shots at making your points, however, failure to think about your audience, message and the reason for the video will limit your success or even the ability to present effectively.

    Once you craft your message, it is time to start practicing. Practicing for video goes beyond just memorizing or rereading a speech or talking points. For those seeking to be exceptional on camera, preparation will require an understanding of presentation and communication skills. How do to you acquire these skills? It takes a commitment to focus on yourself and your abilities. Studying, training with professionals, reading and learning are required. The best students we have worked with and trained are those who embrace this adventure. The investment of the time, energy and effort pay off in a product that is more than the powerful videos and TV interviews that are created. Individuals become better communicators of their personal brand message. They are more confident when speaking, networking and interacting directly with clients and staff.

    Make the commitment today to get your video marketing program moving forward. Craft your message and get the training and coaching you need to present effectively.

    Click here for a check list of 15 points to follow when developing your personal marketing video program.

    Focus Friday is all about being more effective and successful in business and life activities. Focusing will allow you to save time and achieve goals in both your personal and in your professional life.

    Have questions, need a resource? Contact me at wjcorbett@corbettpr.com.

    Need to start creating a personal marketing plan?  Email the code PMP2016 to me at info@growyourpersonalbrand.com and I will send you a list of questions to ask yourself to get started.

    Looking for some help setting up your LinkedIn plan? Visit www.growyourpersonalbrand.com

    Join our groups on LinkedIn and Facebook.

    wjcorbett@corbettpr.com

    By Bill Corbett

    Corbett Public Relations Long Island and the World 

    @liprguy

    @corbettpr

    branding, marketing, personal brand, personal branding, personal marketing, video

    Related Post

    • No-Cost 30-min Communications Strategy Sessions for Businesses Impacted by the COVID-19 Pandemic

      By admin | 0 comment

      No-Cost 30-min Communications Strategy Sessions for Businesses Impacted by the COVID-19 Pandemic and Introducing Public Relations On-Demand Corbett Public Relations has assisted hundreds of businesses through challenging times and PR crisis events. Our team isRead more

    • Now is the Time to Lead – Leadership Books and Takeaways to Battle the Business Disruption Caused by the COVID-19 Pandemic

      By admin | 0 comment

      By Bill Corbett, Jr. Leaders from all sectors, especially small business owners, must rise to the occasion and fight to make it through these challenging times.  This is not a time to sit back andRead more

    • 2018 – Lessons from the Founding Fathers for Social Media and Personal Branding- July 4th Independence Day

      By corbettpr | 6 comments

      While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.

    • Is it Time for a Business or Personal Branding Makeover or Update?

      By corbettpr | 1 comment

      Tailoring. Technology and social media are rapidly changing. Strategies for networking and personal marketing have also changed. Small business owners, networkers and those in sales roles need to adapt and update their approaches. I continueRead more

    • The Subway PR Crisis, What Should Franchisees Do?

      By corbettpr | 0 comment

      A Subway franchise owner. Another Reason why Personal Branding Matters I have written about the Subway Jarod Fogle spokesperson scandal and crisis PR recently. I understand what the management, marketing team and PR firm for SubwayRead more

    • The Lazy Days of Summer? The “No Crazy” Days of Summer

      By corbettpr | 0 comment

      At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a numberRead more

    • What Does “Brand” Mean to You?

      By corbettpr | 2 comments

      Your personal brand is your image and how you are perceived (good or bad) in your market. You must always be thinking about your brand and how to grow it. Look at the letters thatRead more

    • Steps to Become a Successful and Powerful LinkedIn User – Part 2

      By corbettpr | 0 comment

      Recently I wrote Part 1 of “Steps to Become a Successful and Powerful LinkedIn User,” in which I outlined some important strategies.  Creating a plan and strategy for using LinkedIn and creating a personal marketingRead more

    Leave a Comment

    Cancel reply

    Your email address will not be published. Required fields are marked *

    NextPrevious

    About Us

    Corbett Public Relations and its founder Bill Corbett are on a mission to make businesses brand leaders and individual’s personal marketing rock stars. To empower individuals and business leaders we share comments, insights and strategies on our blog, CorbettPRblog.com.

    Archives

    Categories

    Media Relations

    Our Media Relations experts from Corbett Public Relations demonstrate and share the best practices for businesses and not-for-profits.
    Learn More

    Grow Your Personal Brand


    Our experts from Grow Your Personal Brand and Personal Brand Flix provide individuals with goal focused strategies, tactics and information to allow them to live more productive and successful lives.

    Join the Conversation Today

    We embrace freedom, the American entrepreneurial spirit and capitalism. Follow our blog and share your ideas and ask us your questions. We welcome the opportunity to get to know you and learn about what challenges you face and what inspires you.
    Join us Today!
    • Home
    • About
    • Business Services
    • Branding for Individuals and Teams
    • Industries
    • Events
    • Contact

    Upcoming Events

    There are no upcoming events at this time.

    Recent News

    • Now is the Time to Lead – Leadership Books and Takeaways to Battle the Business Disruption Caused by the COVID-19 Pandemic
    • Back to Your Future: Your 2016 Marketing Scorecard
    • OSC World’s Digital Fly Software featured on Fox 35 Orlando 6 O’Clock News – February 22, 2016
    • How To Handle Heated Political Discussions In The Office – Comments from BillCorbett, Jr.
    • How to Make Your Networking Conversations More Meaningful

    Contact Information

    Headquarters:

    111 South Tyson Ave.
    Floral Park, NY 11001

    Email:

    wjcorbett@corbettpr.com

    Tel:

    (516) 775-0435 ext 1

    Cell:

    (516) 428-9327

    Toll Free:

    (877) 240-7821

    Copyright © 2020 Corbett Public Relations | All Rights Reserved. Web Design by Fat Guy Media
    • Home
    • About
      • Bill Corbett Jr., PR Leader and Entrepreneur Publicist
    • Business Services
      • Media Relations
        • Long Island Public Relations
        • Special Event Promotion, Development and Management
        • Franchise Marketing
        • Corporate Communications
      • Crisis Communications
      • Personal Branding
      • Community & Government Relations
      • Video Production Management
    • Branding for Individuals and Teams
    • Industries
    • Clients
    • Team
      • Bill Corbett Jr., President
    • Events
    • Contact
    • Podcasts
    • Video Library
    • Photo Gallery
    • News
    • Blog
    Corbett Public Relations