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Almost 100 percent of the attendees of the business groups that I speak in front of or train are using LinkedIn. The amount that they use LinkedIn varies depending on the industry. From a networking perspective, LinkedIn is a valuable tool for anyone seeking to grow their brand, attract attention, grow their business, find aRead more

It’s no secret that LinkedIn is growing; there are now 364 million members using this social media platform to make connections and apply for jobs. Yet, according to a study conducted by Millennial Branding and AfterCollege, 46% of students have never used LinkedIn. As a big fan of LinkedIn, I find this statistic surprising. ThereRead more

By Bill Corbett, President, Corbett Public Relations and Founder of Grow Your Personal Brand As 2014 begins, it’s a good time to take a step back and reflect on your personal branding efforts in 2013.  Did you achieve your goals? How active have you been on LinkedIn?  Have you generated new business from LinkedIn?  IfRead more

Recently I wrote Part 1 of “Steps to Become a Successful and Powerful LinkedIn User,” in which I outlined some important strategies.  Creating a plan and strategy for using LinkedIn and creating a personal marketing plan are essential in growing a business and having a personal brand that will resonate.  Spending focused time and energyRead more

Looking for a magic formula to be more successful on LinkedIn?  The fact is you need to create your own strategy for success on LinkedIn.  The magic formula is understanding marketing, creating a system for developing trusting relationships, putting time in and having an understanding for the tools and opportunities LinkedIn offers. Your success strategyRead more

The world of online marketing and personal branding is new for many people.  When getting involved in something that is unfamiliar mistakes are bound to happen.  LinkedIn is a marketing vehicle that is not new.  However, using LinkedIn as a marketing and branding tool is new to many.  To successfully use LinkedIn effectively requires planningRead more

Your personal brand is how people perceive you, good or bad, in your market, industry, community and organization.  The beginning of the year is a good time to assess your brand and determine what’s working and what needs improvement. Start with the basics and ask yourself these questions. How do I want people to perceiveRead more

This article originally appeared February 23, 2012 on Digital Brand Marketing Education & Interactives Social media networking and marketing allows businesses to reach and provide tremendous amounts of information to clients, prospects and referral sources.  However, face-to-face marketing still has an important place.  Trade shows are one area where social media can provide significant supportRead more

Your Social Media Plan: Why you need one and first steps (This blog was origionally published on the Digital Brand Marketing Education Blog – www.digitalbrandmarketing.com ) Over the years I have conducted workshops and sat on panels discussing social media and marketing.  From these interactions it has become clear that many businesses and individuals struggle with understandingRead more

Nothing is scarier than watching people continuing to make social media mistakes.  It frightens me to think of all the time, money and effort wasted with ineffective and inefficient approaches to social media marketing.  Unfortunately many businesses and business people approach social media in a nonchalant way with no planning or goals.   At Corbett PublicRead more