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Working with Children for Video Production and Media Interviews: Challenges and Considerations

By corbettpr | Blog, children, marketing, media relations, public relations | 0 comment | 11 December, 2015 | 0

W.C. Fields once said that you should never work with either animals or children.  I respectfully disagree, having worked with both in my professional career.  While I have covered aspects of working with animals previously, for this blog I want to focus on working with children– especially younger ones – in media relations and videoRead more

Giving Tuesday, a Much Better Tradition

By corbettpr | Blog, Giving Tuesday, marketing, personal marketing, PR, public relations | 0 comment | 1 December, 2015 | 1

Give today and share information regularly about the causes you support all year long. We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items reallyRead more

Social Media Marketing During the Paris Terror Attacks

By corbettpr | Blog, direct marketing, marketing, social media, Social Media Marketing, Social Media Marketing Plan, Social media mistakes, twitter | 0 comment | 16 November, 2015 | 0

The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more

The Subway PR Crisis, What Should Franchisees Do?

By corbettpr | Blog, marketing, personal branding, personal marketing, public relations, social media | 0 comment | 21 August, 2015 | 0

A Subway franchise owner. Another Reason why Personal Branding Matters I have written about the Subway Jarod Fogle spokesperson scandal and crisis PR recently. I understand what the management, marketing team and PR firm for Subway is doing this week. It has been a roller-coaster and certainly a challenge for them; this is truly a nightmare for aRead more

Simple Marketing Strategies for Accountants and Accounting Firms to Beat their Competition

By corbettpr | accounting, Blog, marketing, personal branding, personal marketing | 0 comment | 20 August, 2015 | 0

Accountant. Over the past 25 years I have worked with and networked with many accountants and accounting firms. My team and I have secured media coverage and built personal brands for professionals. We have developed websites with firms as well as LinkedIn and other online strategies for individuals. The field of accounting is more competitiveRead more

End of an Era for an Entertainment and Business Venue

By corbettpr | Blog, business communications, marketing, trade show, trade show marketing | 1 comment | 6 August, 2015 | 0

Business Events, Memories and Lessons Learned at the Nassau Coliseum Earlier this week I attended the Billy Joel concert that marked the final show at the Nassau Veterans Memorial Coliseum in Uniondale, Long Island, New York. The show was both memorable and special. As a Billy Joel fan for decades, this was the first timeRead more

Marketing Lessons from Beach Wrestling

By corbettpr | Blog, branding, marketing, small business, Small Business Branding | 0 comment | 4 August, 2015 | 0

The lesson here is don’t be afraid to pursue your passions and don’t let people tell you that you can’t do something

The Lazy Days of Summer? The “No Crazy” Days of Summer

By corbettpr | Blog, blogging, linkedin, marketing, personal branding, personal marketing, public relations, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan | 0 comment | 31 July, 2015 | 0

At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a number of fronts, have been positive, interesting and rewarding. I have also learned quite a bit and I want to share theRead more

Is it Time for a Business or Personal Branding Makeover or Update?

By corbettpr | Blog, branding, marketing, personal branding, personal marketing | 1 comment | 30 July, 2015 | 0

Tailoring. Technology and social media are rapidly changing. Strategies for networking and personal marketing have also changed. Small business owners, networkers and those in sales roles need to adapt and update their approaches. I continue to urge people to create a personal marketing plan and implement it. Simply doing this creates systems and strategies thatRead more

Business to Business: Do You Have an Ideal Client Profile?

By corbettpr | Blog, marketing | 0 comment | 28 July, 2015 | 0

My ideal client is… You have probably been asked at a networking event or lunch these questions: Who is a good lead for you? Who is your ideal client? These questions are important; ones that that people don’t think about or examine fully. We know who we like to work with and we certainly wantRead more

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  • Home
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    • Bill Corbett Jr., PR Leader and Entrepreneur Publicist
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      • Special Event Promotion, Development and Management
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