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Giving Tuesday, a Much Better Tradition

By corbettpr | Blog, Giving Tuesday, marketing, personal marketing, PR, public relations | 0 comment | 1 December, 2015 | 1

Give today and share information regularly about the causes you support all year long. We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items reallyRead more

Costumes, Characters and Fun: Halloween Personal Branding Lessons

By corbettpr | Blog, Halloween, personal branding, personal marketing | 0 comment | 31 October, 2015 | 0

Americans will spend an estimated $6.9 billion on Halloween in 2015, with $74 being the average amount spent per household on spooky decorations, candy, costumes and more for All Hallows Eve. There are the enthusiasts who take time to plan and are willing to spend more of their hard-earned money on props and over-the-top costumes,Read more

The Subway PR Crisis, What Should Franchisees Do?

By corbettpr | Blog, marketing, personal branding, personal marketing, public relations, social media | 0 comment | 21 August, 2015 | 0

A Subway franchise owner. Another Reason why Personal Branding Matters I have written about the Subway Jarod Fogle spokesperson scandal and crisis PR recently. I understand what the management, marketing team and PR firm for Subway is doing this week. It has been a roller-coaster and certainly a challenge for them; this is truly a nightmare for aRead more

Simple Marketing Strategies for Accountants and Accounting Firms to Beat their Competition

By corbettpr | accounting, Blog, marketing, personal branding, personal marketing | 0 comment | 20 August, 2015 | 0

Accountant. Over the past 25 years I have worked with and networked with many accountants and accounting firms. My team and I have secured media coverage and built personal brands for professionals. We have developed websites with firms as well as LinkedIn and other online strategies for individuals. The field of accounting is more competitiveRead more

The Lazy Days of Summer? The “No Crazy” Days of Summer

By corbettpr | Blog, blogging, linkedin, marketing, personal branding, personal marketing, public relations, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan | 0 comment | 31 July, 2015 | 0

At the beginning of July, I committed to blog every day and to encourage you to engage in significantly more social media activity. This is my 31st blog in a row. The results, on a number of fronts, have been positive, interesting and rewarding. I have also learned quite a bit and I want to share theRead more

Is it Time for a Business or Personal Branding Makeover or Update?

By corbettpr | Blog, branding, marketing, personal branding, personal marketing | 1 comment | 30 July, 2015 | 0

Tailoring. Technology and social media are rapidly changing. Strategies for networking and personal marketing have also changed. Small business owners, networkers and those in sales roles need to adapt and update their approaches. I continue to urge people to create a personal marketing plan and implement it. Simply doing this creates systems and strategies thatRead more

What Does “Brand” Mean to You?

By corbettpr | Blog, branding, personal branding, personal marketing | 2 comments | 26 July, 2015 | 0

Your personal brand is your image and how you are perceived (good or bad) in your market. You must always be thinking about your brand and how to grow it. Look at the letters that spell B-R-A-N-D: B – Believe in yourself and others will follow. R – Reputation is your most valuable asset. ARead more

Networking and LinkedIn: Build Relationships and Don’t Sell

By corbettpr | Blog, linkedin, Networking, personal marketing | 3 comments | 21 July, 2015 | 0

I have been posting frequently about networking and personal marketing over the past few weeks. Networking is an important part of most business people’s marketing efforts. There is no better way than networking to get in front of people and speak with them, get to know them and build relationships. In a previous blog IRead more

Networking for Success: How to Start Conversations

By corbettpr | Blog, Networking, personal marketing | 2 comments | 20 July, 2015 | 0

Networking. Networking effectively never involves hard selling, asking a prospect if they need your services or if they have any prospects/leads for you. About two years ago I was in New York City; I had just given a presentation to a group of startup entrepreneurs. The group was great and there was tremendous energy. However,Read more

Tips for Getting More Views for Your LinkedIn Profile

By corbettpr | Blog, business communications, linkedin, personal branding, personal marketing | 0 comment | 19 July, 2015 | 0

LinkedIn Profile Views. One of the most important ways to develop business is to attract people to your LinkedIn profile and your personal brand. When you know who is viewing your LinkedIn profile, it can lead to new business, meetings with prospects and an opportunity to reengage with people whom you have not connected withRead more

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  • Home
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    • Bill Corbett Jr., PR Leader and Entrepreneur Publicist
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      • Special Event Promotion, Development and Management
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