Have a plan and be prepared to use social media sites as a backup This weekend the New York area is facing an impending hurricane, and recently experienced its first real earthquake Hurricane Irene – 2011 in over 65 years. Today we should all be a little more aware of the potential natural disasters thatRead more
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Blog, branding, business communications, crisis communications, disaster communications, disaster planning, Long Island PR, Long Island Public Relations, media relations, PR, public relations, public relations long island, social media, Social Media Marketing, Uncategorized | 1 comment | 26 August, 2011 | 0
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, Online Marketing, online marketing campaigns, personal branding, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, trade show marketing, Traditional Marketing | 2 comments | 2 August, 2011 | 0
Bill Corbett Presents at Trade Show Seminar Over the past month I have had the pleasure of offering several workshops on trade show marketing and strategies for success with Judy Fairbanks, VP of Sales & Marketing for Skyline New York and, Rob Fishman, Partner of Sandler Sales Training Institute. Events events were held at SkylineRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, personal branding, PR, public relations, public relations long island, social media, Social Media Marketing | 3 comments | 7 July, 2011 | 0
Checking out the 750i People often wonder what it’s like to work in public relations, and although it is a lot of work, sometimes it has its perks. This week I have the distinct pleasure of test driving a fully loaded 2011 BMW 750i on loan to me from BMW of Bayside. During the testRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, personal branding, Politics, PR, public relations, public relations long island, Small Business Branding, social media, Uncategorized | 1 comment | 14 April, 2011 | 0
“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, Online Marketing, personal branding, PR, public relations, public relations long island, Small Business Branding, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 1 comment | 3 April, 2011 | 0
Bill Corbett’s Personal Branding Winner and Loser – March Periodically I am going to include personal brand winners and losers on my blog. Two individuals stood out to me last month. Video – Chris Brown on Good Morning America For his Good Morning America (GMA) rant and chair-throwing incident Chris Brown is our personal brandingRead more
Blog, branding, e-marketing, Long Island PR, Long Island Public Relations, marketing, media relations, micro branding, personal branding, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 3 comments | 11 January, 2011 | 0
An intriguing commercial for a 2011 Honda Odyssey recently caught my attention. I thought to myself, “Could I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only driven trucks and a mustang convertible over the past 20 years. The creative commercial jarred my preexisting perception of the minivanRead more
Blog, branding, e-marketing, Long Island PR, Long Island Public Relations, media relations, micro branding, Online Marketing, online marketing campaigns, personal branding, PR, public relations, public relations long island, search engine marketing, search engine optomization, SEM, SEO, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Website optimization | 2 comments | 24 December, 2010 | 0
Websites, blogs and social media pages make up the bulk of a business’s web identity and contribute significantly to the public perception of the company. Everyone agrees that maintaining an interactive and informational web William J. Corbett, Jr. presence is a marketing necessity. Business websites let people find your business and learn about the productsRead more
Blog, branding, crisis communications, direct marketing, e-marketing, Long Island PR, Long Island Public Relations, marketing, media relations, micro branding, personal branding, political campaigns, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 9 comments | 27 September, 2010 | 0
There I an ongoing debate about whom one should connect with. Should people connect with people they don’t know or don’t know well? I changed my tune on this subject earlier this year. In the past I tried to limit my connections to people that I “actually” knew in the real world. This limited my ability to grow my contact list and network. Several months ago I started to contact people with whom I had some connection with or who were members of groups of which I am part. (Note: If you are a member of a group, you can directly contact other members and request to connect.) This has enabled me to grow my contact list and create new relationships.
Blog, branding, crisis communications, direct marketing, e-marketing, Long Island PR, Long Island Public Relations, marketing, media relations, micro branding, personal branding, political campaigns, Politics, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing, Uncategorized | 0 comment | 27 November, 2009 | 0
We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.
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