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I just returned from my third – yes, third – holiday party so far this month. Say “yes” to holiday parties and events and stay positive. While the holidays are a great time of the year to get out and see people, they also present a perfect opportunity to reconnect professionally with those you onlyRead more

W.C. Fields once said that you should never work with either animals or children.  I respectfully disagree, having worked with both in my professional career.  While I have covered aspects of working with animals previously, for this blog I want to focus on working with children– especially younger ones – in media relations and videoRead more

Give today and share information regularly about the causes you support all year long. We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items reallyRead more

The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more

Americans will spend an estimated $6.9 billion on Halloween in 2015, with $74 being the average amount spent per household on spooky decorations, candy, costumes and more for All Hallows Eve. There are the enthusiasts who take time to plan and are willing to spend more of their hard-earned money on props and over-the-top costumes,Read more

It’s the week before Halloween, stores are full of merchandise, homes are decorated and kids are getting ready to trick or treat. Recently, I participated in a local business to business trade show – Trade Nassau in Farmingdale, NY, where over 1,000 people attended and over 100 businesses exhibited their products and services. Shows likeRead more

In May of this year, FastCompany.com included some of my thoughts about how to be unforgettable. Many believe that demonstrating and promoting how or why you are “the best” is the most effective strategy to take. In the marketing and ad driven world that we live in today, “the best” message simply does not resonate.Read more

Students getting on a school bus for their first day of classes. As summer comes to a close and the last quarter of the year approaches, it is time to start thinking about how we want to finish out the year. Many business professionals have children and are preparing them for school or going onRead more

A financial advisor speaks to a client on the phone. The financial market meltdown which occurred today, Aug. 24, 2015, is a stark reminder that being proactive matters. Planning in finance, business and marketing is critical. Today and in the days to come, we will be hearing a lot about portfolios, risk tolerances, retirement, investment andRead more

A Subway franchise owner. Another Reason why Personal Branding Matters I have written about the Subway Jarod Fogle spokesperson scandal and crisis PR recently. I understand what the management, marketing team and PR firm for Subway is doing this week. It has been a roller-coaster and certainly a challenge for them; this is truly a nightmare for aRead more