By Bill Corbett, Jr. Corbett Public Relations, Inc. Media coverage is a key element of many businesses’ marketing efforts and mix. News coverage is invaluable in projecting a message to a large audience for branding and reputation-building purposes. Securing media coverage requires time and an investment of resources. The results generated by a PR firmRead more
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Blog, branding, business communications, linkedin, Long Island Public Relations, marketing, Online Marketing, personal branding, PR, social media, Social Media Marketing, Social Media Marketing Plan, Social media mistakes, Soical Media Marketing Strategies | 0 comment | 16 January, 2014 | 0
By Bill Corbett, President, Corbett Public Relations and Founder of Grow Your Personal Brand As 2014 begins, it’s a good time to take a step back and reflect on your personal branding efforts in 2013. Did you achieve your goals? How active have you been on LinkedIn? Have you generated new business from LinkedIn? IfRead more
Blog, marketing, online marketing campaigns, Technology, Uncategorized | 0 comment | 9 July, 2013 | 0
I had the pleasure and thrill of accompanying Basil Puglisi, social and digital media leader, to his special appointment at Google for a fitting for Google Glass. Although we were not able to record video inside, I was able to document the experience. It was quite remarkable. Google’s Glass training and introductory area is located justRead more
Blog, branding, linkedin, marketing, Online Marketing, personal branding, Small Business Branding, social media | 1 comment | 1 April, 2013 | 0
The world of online marketing and personal branding is new for many people. When getting involved in something that is unfamiliar mistakes are bound to happen. LinkedIn is a marketing vehicle that is not new. However, using LinkedIn as a marketing and branding tool is new to many. To successfully use LinkedIn effectively requires planningRead more
Blog, branding, business communications, e-marketing, facebook, fans, followers, likes, linkedin, Long Island PR, Long Island Public Relations, marketing, media relations, Online Marketing, online marketing campaigns, personal branding, PR, public relations, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Social media mistakes, Soical Media Marketing Strategies, Traditional Marketing | 1 comment | 30 October, 2011 | 0
Nothing is scarier than watching people continuing to make social media mistakes. It frightens me to think of all the time, money and effort wasted with ineffective and inefficient approaches to social media marketing. Unfortunately many businesses and business people approach social media in a nonchalant way with no planning or goals. At Corbett PublicRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, Online Marketing, online marketing campaigns, personal branding, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, trade show marketing, Traditional Marketing | 2 comments | 2 August, 2011 | 0
Bill Corbett Presents at Trade Show Seminar Over the past month I have had the pleasure of offering several workshops on trade show marketing and strategies for success with Judy Fairbanks, VP of Sales & Marketing for Skyline New York and, Rob Fishman, Partner of Sandler Sales Training Institute. Events events were held at SkylineRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, personal branding, PR, public relations, public relations long island, social media, Social Media Marketing | 3 comments | 7 July, 2011 | 0
Checking out the 750i People often wonder what it’s like to work in public relations, and although it is a lot of work, sometimes it has its perks. This week I have the distinct pleasure of test driving a fully loaded 2011 BMW 750i on loan to me from BMW of Bayside. During the testRead more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, media relations, personal branding, Politics, PR, public relations, public relations long island, Small Business Branding, social media, Uncategorized | 1 comment | 14 April, 2011 | 0
“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more
Blog, branding, Long Island PR, Long Island Public Relations, marketing, Online Marketing, personal branding, PR, public relations, public relations long island, Small Business Branding, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 1 comment | 3 April, 2011 | 0
Bill Corbett’s Personal Branding Winner and Loser – March Periodically I am going to include personal brand winners and losers on my blog. Two individuals stood out to me last month. Video – Chris Brown on Good Morning America For his Good Morning America (GMA) rant and chair-throwing incident Chris Brown is our personal brandingRead more
Blog, branding, e-marketing, Long Island PR, Long Island Public Relations, marketing, media relations, micro branding, personal branding, PR, public relations, public relations long island, Small Business Branding, social media, Social Media Marketing, Social Media Marketing Plan, Soical Media Marketing Strategies, Traditional Marketing | 3 comments | 11 January, 2011 | 0
An intriguing commercial for a 2011 Honda Odyssey recently caught my attention. I thought to myself, “Could I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only driven trucks and a mustang convertible over the past 20 years. The creative commercial jarred my preexisting perception of the minivanRead more
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