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“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more

Bill Corbett’s Personal Branding Winner and Loser – March Periodically I am going to include personal brand winners and losers on my blog. Two individuals stood out to me last month. Video – Chris Brown on Good Morning America For his Good Morning America (GMA) rant and chair-throwing incident Chris Brown is our personal brandingRead more

An intriguing commercial for a 2011 Honda Odyssey recently caught my attention.  I thought to myself,  “Could  I actually be considering a minivan for a future purchase.” This thought was coming from a guy who has only driven trucks and a mustang convertible over the past 20 years. The creative commercial jarred my preexisting perception of the minivanRead more

Websites, blogs and social media pages make up the bulk of a business’s web identity and contribute significantly to the public perception of the company.  Everyone agrees that maintaining an interactive and informational web William J. Corbett, Jr. presence is a marketing necessity.  Business websites let people find your business and learn about the productsRead more

Its Nov 1, 2010 Election Eve. Remember that voting is our most important right and that millions of Americans fought for, many making the ultimate sacrifice to protect this right and the other freedoms we enjoy. No matter which party or candidate you support, we all owe it those who shed their blood and gaveRead more

There I an ongoing debate about whom one should connect with. Should people connect with people they don’t know or don’t know well? I changed my tune on this subject earlier this year. In the past I tried to limit my connections to people that I “actually” knew in the real world. This limited my ability to grow my contact list and network. Several months ago I started to contact people with whom I had some connection with or who were members of groups of which I am part. (Note: If you are a member of a group, you can directly contact other members and request to connect.) This has enabled me to grow my contact list and create new relationships.

In my business, I work with multiple clients on multiple projects every single day. As you can imagine I have an insane number of action items on my “to do” list. We all have to do lists with lots of things to do. Some actions are important and some are less important. What is important is that you learn how to prioritize. I have to say, up until recent months I’ve struggled to find a system that would allow me to get the most out of my time, keep my tasks organized and really take the stress out of managing m

We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.

So if you see some idiot texting while driving or texting while crossing the street, give them a dirty look, beep at them or give them the universal hand gesture of disapproval. If you get them to stop this highly risky behavior you may be saving their lives and possibly your own.

American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs. The success of these efforts can be easily determined – one candidate wins and one loses.