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Friday Buzz: Can You Talk Politics With Coworkers?Read more

Ed Koch, three-term Mayor of New York City, passed away today. Mayor Koch developed, grew and maintained a personal brand that we can all take away many lessons from. I have written about politics and how it is the ultimate forum for personal branding before. When you look at politicians and public figures over theRead more

“The Donald” You know that you’ve made it in the world of personal branding when you have a highly-recognized nickname and just the thought of you running for President of the United States creates a national buzz. Having a well-known tagline and distinguishing characteristics can also play an important role in attracting attention and followers.Read more

Its Nov 1, 2010 Election Eve. Remember that voting is our most important right and that millions of Americans fought for, many making the ultimate sacrifice to protect this right and the other freedoms we enjoy. No matter which party or candidate you support, we all owe it those who shed their blood and gaveRead more

We saw in the early and mid 1990s the growth of the internet. Businesses started to create websites and the “Field of Dreams” movie quote “If you build it they will come” was often used. We found over the years that this is the farthest thing from the truth. The truth is that if you build it they might come but probably won’t.

So if you see some idiot texting while driving or texting while crossing the street, give them a dirty look, beep at them or give them the universal hand gesture of disapproval. If you get them to stop this highly risky behavior you may be saving their lives and possibly your own.

American political campaigns, no matter if they are for local town council seats, gubernatorial races or a presidential election, they are personal branding programs. The success of these efforts can be easily determined – one candidate wins and one loses.