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For nearly three decades in the public relations business, I have had the pleasure of working with some great entrepreneurs and businesspeople. The firm’s goals have remained the same: we seek to secure media coverage to build a person’s brand, reputation and attract attention. Building a brand takes time. In the past I have discussed theRead more

Your personal brand is your image and how you are perceived (good or bad) in your market. You must always be thinking about your brand and how to grow it. Look at the letters that spell B-R-A-N-D: B – Believe in yourself and others will follow. R – Reputation is your most valuable asset. ARead more

Subway spokesperson Jared Fogle. The recent Subway controversy with spokesperson Jared Fogle has once again brought unwanted attention to a large corporation. The lesson is: although there are positive aspects about working with celebrities, businesses must be prepared for anything if you decide to go down this path. Working with celebrities and well-known figures canRead more

I recently researched the topic of “how to be memorable” in preparation for my presentation at a retreat for RE/MAX of New York Brokers and Agents. Being memorable is critical to success for both individuals and businesses. This is the first of a series of blogs on this topic which I will delve into toRead more

By Bill Corbett, President, Corbett Public Relations and Founder of Grow Your Personal Brand As 2014 begins, it’s a good time to take a step back and reflect on your personal branding efforts in 2013.  Did you achieve your goals? How active have you been on LinkedIn?  Have you generated new business from LinkedIn?  IfRead more

Recently I wrote Part 1 of “Steps to Become a Successful and Powerful LinkedIn User,” in which I outlined some important strategies.  Creating a plan and strategy for using LinkedIn and creating a personal marketing plan are essential in growing a business and having a personal brand that will resonate.  Spending focused time and energyRead more

Looking for a magic formula to be more successful on LinkedIn?  The fact is you need to create your own strategy for success on LinkedIn.  The magic formula is understanding marketing, creating a system for developing trusting relationships, putting time in and having an understanding for the tools and opportunities LinkedIn offers. Your success strategyRead more

The world of online marketing and personal branding is new for many people.  When getting involved in something that is unfamiliar mistakes are bound to happen.  LinkedIn is a marketing vehicle that is not new.  However, using LinkedIn as a marketing and branding tool is new to many.  To successfully use LinkedIn effectively requires planningRead more

Ed Koch, three-term Mayor of New York City, passed away today. Mayor Koch developed, grew and maintained a personal brand that we can all take away many lessons from. I have written about politics and how it is the ultimate forum for personal branding before. When you look at politicians and public figures over theRead more

Your personal brand is how people perceive you, good or bad, in your market, industry, community and organization.  The beginning of the year is a good time to assess your brand and determine what’s working and what needs improvement. Start with the basics and ask yourself these questions. How do I want people to perceiveRead more