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Strategies and Predictions I recently wrote a blog about taking action steps to achieve goals. As we end 2015, let’s look at some specific action steps you can take to Grow Your Personal Brand in 2016, achieve your goals and attain long term success. Make time, don’t waste time. First, stop talking about not havingRead more

I am always speaking and writing about the importance of planning particularly in terms of marketing. This is the time of year when we make our plans and personal resolutions. Forget about New Year’s resolutions. Think about your goals and how you are going to achieve them. With goals in mind it is now timeRead more

I just returned from my third – yes, third – holiday party so far this month. Say “yes” to holiday parties and events and stay positive. While the holidays are a great time of the year to get out and see people, they also present a perfect opportunity to reconnect professionally with those you onlyRead more

W.C. Fields once said that you should never work with either animals or children.  I respectfully disagree, having worked with both in my professional career.  While I have covered aspects of working with animals previously, for this blog I want to focus on working with children– especially younger ones – in media relations and videoRead more

December 3, 2015 Corbett Public Relations – Bill Corbett, Jr. LEVO.com How to Make Your Networking Conversations More Meaningful View full article here   When you issue an open call to career experts to weigh in on a bread-and-butter topic like networking, they flock. My oh my, do they flock. In 24 hours, I fieldedRead more

Give today and share information regularly about the causes you support all year long. We have now passed the big consumer shopping days of Black Friday and Cyber Monday. These are two “holiday traditions” that I really wish would go away. Traffic at the malls and hyped up media coverage of people buying items reallyRead more

The blacked-out Eiffel Tower following the terrorist attacks on Nov. 13, 2015. Pre-programed and robotic posts show many “marketers” were out of touch. Nothing is worse than looking insensitive and out of touch with your audience. During times of crisis your audience will shift its focus to the latest news and world events. We sawRead more

Nov. 9, 2015 Advantage Payroll Services Newsday/ Newsday.com Corporate Snapshot Executive Suite – On A Roll in Payroll Pg. A31Read more

Americans will spend an estimated $6.9 billion on Halloween in 2015, with $74 being the average amount spent per household on spooky decorations, candy, costumes and more for All Hallows Eve. There are the enthusiasts who take time to plan and are willing to spend more of their hard-earned money on props and over-the-top costumes,Read more

It’s the week before Halloween, stores are full of merchandise, homes are decorated and kids are getting ready to trick or treat. Recently, I participated in a local business to business trade show – Trade Nassau in Farmingdale, NY, where over 1,000 people attended and over 100 businesses exhibited their products and services. Shows likeRead more