While the Founding Fathers did not have social media vehicles and platforms like Facebook, Twitter, Linked In, Youtube, Flickr and Foursquare I am sure that they would have taken advantage of them as mediums for communicating with contacts, public, friends and others interested in “the cause.” Social networking and marketing did not exist, but these individuals knew the importance of publicity, having a personal brand, word of mouth marketing, networking, effective writing, publishing and public speaking. Do these skills and approaches sound familiar? These techniques and others are the same that individuals need to capitalize on today to build their own personal brands, the foundation for a success in life, in business and in any community.
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It’s April Fool’s Day. I have written a few blogs on April Fool’s Day and here is my in the context of #FocusFriday. There are plenty of quotes about being a fool or looking foolish. Here are a few of my favorites: “A fool and his money are soon parted.” – Thomas Tusser an EnglishRead more
Who would have thought that billions of hours of video content would be uploaded to YouTube and other online sites each month? The growth of video is astonishing and will continue to grow in the years to come. With mobile technology and smart phones, we have a powerful tool in our hands which you mustRead more
With so many platforms, strategies and marketing approaches available to us, it is easy to become distracted. Many gravitate to new, exciting and technology-focused marketing tools and social media platforms. However, what is marketing without a message? Understanding what your message is, crafting it and using it are important elements of marketing and business development. OnRead more
Do you know how to market? Do you know what marketing actually is? Do you have a plan for marketing yourself or your business or do you simply take periodic actions or coast along? It is not surprising for people to learn that many individuals admit that they are not following a plan in termsRead more
Many people spend an enormous amount of energy on business networking and the fact is that many are just not great or even good at it. Why? The lack of focus, planning and practice, of course. For those who want to make the most out of business networking time, efforts and energy, here are someRead more
Focus Friday: How can you capitalize on a snow day to achieve your goals?
Why is it that many salespeople don’t understand LinkedIn? In my personal branding and LinkedIn seminars I have had many people who are in sales offer answers to this question. The top answers: “I am not getting any leads.” “No ROI.” “Too much time is needed.” “I don’t have time” and finally, “I can’t findRead more
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