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Who would have thought that billions of hours of video content would be uploaded to YouTube and other online sites each month? The growth of video is astonishing and will continue to grow in the years to come. With mobile technology and smart phones, we have a powerful tool in our hands which you mustRead more

With so many platforms, strategies and marketing approaches available to us, it is easy to become distracted. Many gravitate to new, exciting and technology-focused marketing tools and social media platforms. However, what is marketing without a message? Understanding what your message is, crafting it and using it are important elements of marketing and business development. OnRead more

Do you know how to market? Do you know what marketing actually is? Do you have a plan for marketing yourself or your business or do you simply take periodic actions or coast along? It is not surprising for people to learn that many individuals admit that they are not following a plan in termsRead more

Many people spend an enormous amount of energy on business networking and the fact is that many are just not great or even good at it. Why? The lack of focus, planning and practice, of course. For those who want to make the most out of business networking time, efforts and energy, here are someRead more

Fox 35 Orlando features Digital Fly, a new service which monitors social media activity in specific geographic areas for schools and enforcement from Lynbrook, NY- based OSC World, a leading provider of scoring and technology services for school districts in New York State.Read more

Focus Friday: How can you capitalize on a snow day to achieve your goals?

Why is it that many salespeople don’t understand LinkedIn? In my personal branding and LinkedIn seminars I have had many people who are in sales offer answers to this question. The top answers: “I am not getting any leads.” “No ROI.” “Too much time is needed.” “I don’t have time” and finally, “I can’t findRead more

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Strategies and Predictions I recently wrote a blog about taking action steps to achieve goals. As we end 2015, let’s look at some specific action steps you can take to Grow Your Personal Brand in 2016, achieve your goals and attain long term success. Make time, don’t waste time. First, stop talking about not havingRead more

I am always speaking and writing about the importance of planning particularly in terms of marketing. This is the time of year when we make our plans and personal resolutions. Forget about New Year’s resolutions. Think about your goals and how you are going to achieve them. With goals in mind it is now timeRead more